Pragmatic Play has made its first step to enter the Finnish market by signing a content deal with Veikkaus Oy, the state-owned betting, lottery, and casino operating agency. Pragmatic is looking to strengthen its position in Europe through this agreement, having recently partnered with Merkur Sports and Swiss Casinos.
Most Popular Slots Now Available in Finland
Pragmatic Play will make its ten most popular slots available to Veikkaus Oy players in Finland, including award-winning titles Sugar Rush™ and Gates of Olympus™, and other recognisable slots, such as Big Bass Bonanza™ and The Dog House Megaways™.
Irina Cornides, Chief Operating Officer at Pragmatic Play, talked about the company’s latest partnership: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.
Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility.
“Veikkaus is committed to creating a safe and entertaining environment for its players while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry,” Cornides concluded.
Another Aspect of the Deal
Veikkaus invests all its revenue back into Finnish society, aiming to support beneficiaries in the fields of science, culture, social welfare, health, sports, youth work, and the equine industry.
Jan Hagelberg, Chief Product Officer at Veikkaus, talked about the agency’s operations: “Veikkaus is constantly improving its offering to stay the number one operator for Finnish players.
While serving our players with the best customer experience and the safest online casino available, providing the best entertainment experiences is at the core of our philosophy.
“With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus. Games like Sugar Rush and Big Bass Bonanza have been making waves with players in Europe for years, and we have every faith our players will enjoy and embrace Pragmatic Play’s excellent titles, too,” Hagelberg added.
