What are Affiliate Programs?
Affiliate Programs are businesses that use Affiliate marketing to promote their casino brands worldwide. Therefore, it is safe to say that the success of an online casino depends greatly on the casino affiliate program and the traffic they send.
To be precise, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Due to the fact that this model is used by the majority in the industry, it has shaped the way casinos rise to the top or fall to the bottom.
Some affiliates choose casinos based solely on projected profits, however, most use casinos’ histories to partly determine whether they are a trustworthy establishment to advertise. As affiliates are also the primary source of mediation between an unsatisfied player and their casino, they should be able to trust and stand by their brand.
What are the payment arrangements?
Rather than running their own advertising campaigns, most online casinos offer commissions to private advertisers for sending traffic to their site. Most casinos use revenue share to pay affiliates, but some opt for a cost per acquisition (CPA) model.
Therefore, affiliates earn a commission based on their performance, that is the profit generated by traffic they had sent. The commission is most often calculated based on the Net revenue share which is calculated by subtracting fraudulent transactions, promotional expenses, and other fees from the gross revenue.
Some affiliate programs have a negative carryover policy, meaning that the negative balance in your affiliate program is transferred to the following month or months until it is zeroed out. We advise all affiliates to look for no negative carryover programs and start “fresh” each month.
Additionally, at affiliate programs representing more than one brand, bundling may be a downside, for it means that all players and the generated earnings are grouped under one umbrella. The best option is to choose affiliate programs with no bundling policy.
What is sub-affiliation?
In addition to receiving commissions based on sales, clicks or leads stemming from their own site, affiliates can also receive a commission based on the activity of other affiliates that they refer to the merchant site. These are called sub-affiliate deals.
Extensive Affiliate Programs List
For those, looking to join an affiliate program this is the perfect place to be. Browse through to find a new partner and since the programs are sorted by our sophisticated algorithm, be sure to start from the top.