Pragmatic Play is looking to strengthen its partnership with Betsson Group through a deal that will see the companies launch the content provider’s live Roulette title to the LatAm market via Betsafe. The game will be in Spanish to allow for a more seamless integration into the new market.
Betsafe is Betsson’s brand, and it is a well-respected iGaming site that is now making its way into the Latin American market, following its popularity in Eastern Europe and Scandinavian countries.
Customisable Gaming Experience
Pragmatic Play’s Roulette is so popular among operators because it includes innovative, customisable branding. Betsson can, therefore, take advantage of bespoke customisation and dedicated environments to have full control over how the game will look and feel for the LatAm market.
Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, singled out that feature as a significant part of the deal:
Pragmatic Play’s live casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.
“We’re confident our players will enjoy the immersive roulette experience and look forward to working closely together for the foreseeable future,” Rossi added.
Expanding a Fruitful Partnership
Pragmatic Play and Betsson have a strong partnership, which they proved earlier this year by signing a deal to supply Pragmatic’s live casino content to Betsson’s Swedish operator, Jalla Casino. With Betsafe, the two brands are looking to further strengthen their ties by expanding into the new market with premium live casino content.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the latest deal:
A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.
“Pragmatic Play has gone from strength to strength in Latin America, and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play,” Cornides concluded.
