PlayOJO Casino launched its exclusive live Roulette show on Channel 5 in the UK on 8 August, giving the audience an opportunity to participate in the live stream of the exclusive live roulette table game.
A Different Concept of Live Casino TV
PlayOJO, the SkillOnNet flagship casino brand, worked with All Response Media agency and Channel 5 to bring the show live. French TV production company FruitSalad was also involved in the project.
Channel 5 TV viewers have a chance to take part in the live stream of PlayOJO’s Live Roulette table action between 1 and 3 AM, and the winners are featured on the screen during the show. PlayOJO’s live Roulette table is powered by Pragmatic Live, Pragmatic Play’s live casino branch.
The late-night show is hosted by Kellie Gnauk, who played the role of Valkyrie in the Bat Out Of Hell: the Musical, and David Butler, the TV host for the French football team and Ligue 1 reigning champion, Paris Saint-Germain (PSG).
Enhancing the Live Casino Experience
Introducing the new live casino TV show came after PlayOJO launched its ‘It’s Alive’ integrated marketing campaign to promote the live casino content.
Andrew Steddy, Head of Global Product Marketing at PlayOJO, commented on the company’s efforts to promote live casino content:
A core objective this year was to raise the profile of live gameshow and casino games on PlayOJO and be the first choice for players looking for an online live casino experience.
“Early signs are extremely encouraging for both the game and the show. It’s another great project from the PlayOJO team, and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together,” Steddy added.
PlayOJO Casino already offers gameshows such as Monopoly Live, Crazy Time and Mega Wheel to its audience and provides various live table games to its casino players.
