Greentube, a NOVOMATIC Gaming and Entertainment division, has launched its content with PokerStars, one of Europe's largest and most successful operators.
Partnering Up
Novomatic Gaming and Entertainment's Greentube branch has launched its content with PokerStars, one of the largest and most successful operators in Europe. Greentube is a division of NOVOMATIC and one of the most respected names in the iGaming industry.
Market Dominance
The rollout has begun in Italy and will be followed by launches in other important markets throughout the continent, including the United Kingdom, Denmark, Spain, Greece, and Romania.
Italian customers will now be able to play a selection of the supplier's most popular games, including Book of Ra slot, Dolphin's Pearl Deluxe slot, Lucky Lady's Charm slot, and other popular titles.
The new long-term cooperation with PokerStars represents a significant achievement for Greentube, with the eventual goal of rolling out its premium, locally tailored content with the tier-one operator across various regulated European regions.
The Big Vision
Greentube's entry into the PokerStars partnership follows a period of rapid expansion for the company, which has seen it expand into new countries in Europe, North America, Africa, and Latin America.
This is our first market launch with PokerStars, and it's a delight to be able to announce our debut with one of the largest names in the iGaming industry, said David Bolas, Commercial Director at Greentube UK.
Further commenting on the deal, Bolas said that, given its popularity among gamers across several markets, [we] have been able to considerably expand the reach of our material, which began in Italy and has since expanded to other countries throughout Europe.
I feel that this is merely the beginning of what will be long and mutually beneficial cooperation, concluded Bolas.
