The history of BML Group goes back decades, and it has managed to maintain the top status among casino operators. BML operates over a dozen casino sites, including some of the most highly rated and trusted casinos on AskGamblers. Learn more about BML Group Casinos on this page and find your next iGaming destination.
Why Choose BML Group Ltd Casinos?
If you're looking for a long-standing tradition in a casino operator, BML Group Ltd Casinos might be just for you. The Swedish company has been around for decades, serving millions of players in its native country and across Europe, delivering exquisite service with an unwavering commitment to excellence.
For most seasoned punters, there is no need to elaborate on BML casinos: most will probably have heard about this trustworthy casino owner. For others, we have done some research to bring them closer to this iGaming veteran.
BML carries licences from the most demanding gambling authorities, including the United Kingdom Gambling Commission, the Malta Gaming Authority, and the Alderney Gaming Control Commission.
History of BML Group Ltd Casinos
Unlike most casino operators, BML's history is rather well-known. Founded as Cherry in 1963 by Rolf Lundstrom and Bill Lindwall, the company's initial business was developing slot machines for restaurants in Sweden.
As online gambling took off the ground in the late 1990s, Lindwall's son, who took on the role of the CEO in 1996, worked to acquire a share in software development company Net Entertainment (NetEnt). The plan worked, and BML finally acquired the remaining shares of NetEnt in 2000. As BML expanded, it also acquired a large share of the UK's Betsson.
Malta operations followed soon after that, and the company continued to expand its operations across Europe, securing additional licences. Nowadays, BML Group (short for Betsson Malta Limited) works as a subsidiary of Betsson AB, operating over a dozen online casino brands.
BML Group Ltd. Casinos Licences and Jurisdictions
As mentioned, BML casinos are multi-licenced across Europe, carrying some of the most prestigious gambling licences, such as UKGC, MGA, and Alderney. Additionally, BML casinos operate legally in Denmark, Sweden, and Spain, and you can find them under corresponding jurisdictions in our casinos by country overview.
Top 5 Casinos Under BML Group
The fact that four out of the top five BML-owned sites are among the AskGamblers-certified casinos speaks volumes about the quality of Betsson Malta casinos.
Here are the top-rated casinos owned by BML on AskGamblers:
Betsson Casino
If there's a casino that needs no introduction, it's Betsson Casino, but since we mentioned it, here are the most important facts about it that render any other info useless. It's been around since 2001, making one of the oldest casinos on the internet, serving players in Sweden and Malta-allowed countries. Also, it holds the AskGamblers Certificate of Trust and we named it named Best Casino in 2018.
CasinoEuro
Another BML casino with a long-standing tradition, CasinoEuro was established in 2002 and is licensed by the Malta Gaming Authority. Same as its older sibling, CasinoEuro hold the prestigious AskGamblers Certificate of Trust and is one of the most beloved casino sites on our platform.
LiveRoulette Casino
LiveRoulette is much younger, established in 2019, but according to our database, players love it. And for a reason: LiveRoulette is one of our clean sheet casinos, holding zero complaints to its name, which is an achievement per se. Although its name suggests it's exclusively names LiveRoulette, it offers so much more in terms of casino entertainment.
Betsafe Casino
Betsafe has been around since 2006, and has held its own in the best possible way. 11-language interface, proven fair by TST, licensed by Malta and Sweden, and holding our Certificate of Trust badge; need we say more?
NordicBetCasino
Serving Swedish and Danish players since 2002, NordicBet is among household names in Scandinavian countries. "Another great Scandi site. Scandinavians love to bet online and there are no scam sites in this country," says one our player reviews, and we couldn't agree more.
BML Group Ltd Casinos Affiliate Programs
Betsson Group Affiliates takes charge of promoting all casinos operated by BML Group. Having a single affiliate program for so many online casino brands is a rare occurrence in iGaming; however, given the sheer size of BML Group, this comes as no surprise.
Affiliates interested in promoting casinos owned by BML can simply turn to Betsson Affiliates' website and start promoting one or several BML casinos.
BML Casinos Software Providers
Depending on the region, the number of software providers offered by BML Group casino sites varies. Some BML brands, like Betsson Casino, feature games from over 80 providers, while others host as few as three or four game studios.
When it comes to game types, BML doesn't discriminate, catering to a broad base of casino players, from online slots to live casino games.
BML Casinos Disputes & Complaints
BML takes excellent care of its customers and strives to resolve any player dispute as quickly as possible. As a result, five of their top-rated casinos on AksGamblers have a 100% resolution rate, with one also sporting a clean sheet (meaning it has received zero complaints).
How Many Casinos Does BML Group Operate?
At the time of writing, BML Group has around 15 casino brands under its name. However, on AskGamblers, eight casinos are listed, with the rest being closed for various reasons.
