NeoGames’ subsidiary Pariplay, a leading content provider and aggregator, will provide its iGaming content to DraftKings casino in New Jersey. DraftKings is a major casino operator in New Jersey, and Pariplay is looking to expand its presence in the North American markets through this deal.
What Does the Partnership Bring?
NeoGames provides top-notch end-to-end iGaming and iLottery solutions, and its in-house Wizard Games studio’s titles will become available to online casino players throughout the state of New Jersey through DraftKings casino.
The deal includes the players-favourite title, Spirit of Mustang, and other US market-localised proprietary games, as well as third-party titles that are available through Pariplay’s Fusion platform. Pairplay is establishing its place as a top aggregation platform in the North American markets. At the same time, DraftKings will get access to Pariplay’s exclusive content and a wide selection of popular third-party games.
Tsachi Maimon, President of NeoGames, pointed out that “DraftKings is a brand that needs no introduction” because of its extensive presence in the North American market and its global reputation.
Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America. We very much look forward to developing this relationship.
Further Expansion
NeoGames will be looking to expand Pariplay’s presence in the USA further through the partnership with DraftKings. Pariplay’s content will go live in Michigan and West Virginia with DraftKings, as NeoGames has secured licences for these jurisdictions.
Other jurisdictions, such as Pennsylvania and Connecticut, are planned for future expansion, pending agreement, licensure and regulatory approval.
