Pairplay and Betsson form a partnership that will grant the operator access to the entire Wizard Games portfolio. Moreover, the NeoGames subsidiary will give the operator access to its full range of products on its Fusion aggregation platform.
Wide Range of Games Coming to Betsson
Pariplay aims to grow across important markets, and the deal with Betsson will allow them to strengthen their presence in regulated European countries.
Andrew Maclean, VP of Sales at Pairplay, stated that this is the next step in what he believes will be a long, successful alliance.
The Fusion aggregation platform will serve Betsson’s players with the widest range of games while also adding value for the operator through a set of cutting-edge engagement tools.
Their portfolio includes all Wizard Games titles and thousands of other games from third-party studios. The games will soon be available to Betsson players across the globe, including regulated European markets like Sweden, Denmark and Spain.
Excitement is Mutual
Laura Perreta, Supplier Relations Manager at Betsson, stated that the variety of content they now have access to would engage their audience in their established markets and beyond.
Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.
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