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Interview with Jelena Isakov, Fruity Casa Casino

Interview with Jelena Isakov, Fruity Casa Casino

One of our most recent Certified Casinos is Fruity Casa Casino, so we went on and arranged an interview with their fabulous casino representative, Jelena Isakov. All you forum members know this lovely lady very well, and you’re probably curious to find out what she’s been up to lately. And as for those of you who don’t know her, keep on reading and don’t miss this opportunity to find out lots about online casinos, games, bonuses, and of course the exciting Fruity Casa.

1) Hi Jelena, how are you? Our loyal members know you very well, but could you please introduce yourself to all the newbies here on AskGamblers.

Hello AskGamblers, I'm great, thanks for asking! I'm an Affiliate and PR Manger for Fruity Casa Casino, and also Casino Representative at your members' disposal. But as you said, your long-term and loyal members know me as your former forum Administrator. I'm happy that I'm still able to post in your lovely community, which I truly adore - 'cause of so many dear members, above all of its other qualities!

2) Have you downloaded the AskGamblers iPhone App? What do you think about it?

Of course I downloaded your iPhone App, as soon as I've heard it's launched! Whom else to expect such an innovation in the affiliate world than from AskGamblers. It's very nice, beautifully designed and handy, really easy to navigate through, although I prefer desktop site versions, because I'm trying to stay away from my phone as much as I can, especially when it comes to my job. But that’s not the case with my laptop.

3) This year you had the pleasure of being one of the esteemed judges at the iGB Awards. We believe that was a new role for you? Did you enjoy it? What was it like?

Yes, that's correct!  Starting this year, iGB involved a different procedure and judging stages for nominations, voting and final award decisions. It was a pretty new and exciting experience for me, but also very tough, because it required a lot of time, reading and rating, together with the awareness to stay objective and unbiased, which was not so easy since I have friendly relationships with a lot of people and websites that were nominated. The goal to stay objective was even harder to accomplish, because Fruity Affiliates was shortlisted in Best Affiliate Program Newcomer category and I myself in Best Casino Affiliate Manager category. Obviously I took the opportunity of this question to brag around a little bit about our double short listing.

4) We heard for a fact that Dead or Alive slot has been your favourite game for years. Has the launch of Guns N’ Roses perhaps changed this?

Hmm, where did you hear that? Unfortunately, that's not true. I never loved Dead or Alive slot, although I played it a couple of times, because there's a thread in your forum dedicated to this game, with fabulous winning screen shots and money amounts won, so I thought "Why not, there's really something about this game, maybe I can also get lucky". But the reality is that every time I played Dead or Alive, it was cruel to me and weakened my balance pretty fast. Besides that, I never liked its western theme. Between us, I always had some kind of quiet respect and even awe of this game, knowing how unexpectedly it can make someone rich or poor, but the fact is that one of my all time favourites was Immortal Romance slot and Dead or Alive was never even close. Speaking of Guns N' Roses slot, I was so looking forward for its launch, but surprise, surprise - I still haven't found a perfect moment to try it out for real money! I must fix this as soon as possible, especially because I've read only excellent comments about it so far and my excitement is only heating up!

5) What is the most popular game at your casino?

At the moment, two most played games are Starburst slot and Guns N' Roses. Starburst is an all-time classic, although I never understood why it is so popular and as for Guns N' Roses I think that NetEnt made a big "comeback" and once again proved they are a leading software company, because just before Guns N' Roses was launched, I'd say there was a period when slot fans started being a little bit tired of the similarity and average paytables of new NetEnt's games launched in a row (although Spinata Grande slot was granted with Slot of the Year award in 2015 by EGR). All in all, Guns N' Roses is quite a refreshment!

6) Apart from video slots, you also have a number of progressive jackpot slots. Have you ever witnessed a player turn into an instant millionaire? What’s the biggest win you’ve seen so far?

Ehhh, I didn't. Only seen it myself in the movies so far! And in the news you publish haha! I wish to be a winner myself, not only a witness in the future. That doesn't need to be millions of my win, but to trigger a jackpot of a few dozen thousand bucks would be something really charming! (laugh)

Regarding jackpot slot games we have on the menu, there are famous titles as Mega Fortune slot, Cosmic Fortune slot, Arabian Nights slot, Geisha Wonders slot, Tiki Wonders slot, Super Lucky Frog slot, Hall of Gods slotMega Joker slot and Icy Wonders slot!

7) What sets Fruity Casa Casino apart from the competition? Why should a new player choose this casino to play at?

First of all, I'm sure it's the name - sounds unusual and exotic, especially for an online casino! Then there's fruity, colourful and cheerful look. We all noticed that casinos are massively following flat and minimalistic surface trends, but Fruity Casa is keeping a bit of old school look. Also website is very easy to navigate through, everything is easy to find, neat and transparent.

There's something for almost everyone's taste and a lot to choose from, not only regarding number of games and software variety, but also banking methods, game categories, live casino games and promotions. We appreciate each player as he or she is the only one we have! Our Loyalty Program is attractive and generous and loyalty points can be redeemed for bonus money.

Fruity Casa offers over 450 games of different type, there are even some bingo and virtual games. New games are regularly being added as soon as they are out and there's a lot of software providers to choose from: NetEnt, NextGen, BetSoft, Amaya, Aristocrat, Thunderkick, Quickspin, Leander Games, Elk Studios, Multicommerce, 1x2 Gaming and others.

Whenever there's a holiday time, like Halloween or Christmas for example, we re-skin casino and prepare massive promotions and gifts! In one word, we're striving to award and treat our players anytime and make them feel special, thankful for joining us. Also, there are so many good things coming up, so Fruity Casa is simply a rising star!

8) Taking into account the languages Fruity Casa Casino is available in (English, German, Swedish, and Norwegian) could we say that Nordic is your niche market?

I'm sure that Scandinavia is desired and preferred market of many online operators. It's one of the Fruity Casa's biggest markets as well, but due to the UKGC licence we're holding, the United Kingdom is our No 1 market. Germany, Netherlands, Scandinavia, Poland and Australia follow. Of course, it doesn't mean that players from other countries are not welcome.

As for the languages the casino is available in, we plan to add many more in the next two upcoming weeks, so Finnish, Polish, Spanish and Portuguese will be also available soon!

9) Just recently you have received the AskGamblers Certificate of Trust. Congrats and welcome to our exclusive club. What benefits do you expect this high distinction to bring your casino and players?

Yes, thank you, that's a big honour for us, to be crowned with such a title, from such a prestigious and trustful gambling website as AskGamblers! I'm very proud of Fruity Casa, because this is a significant proof of our hard work and quality and a great motivation to keep up the good work. Confidence is a perfect word to describe my expectations: self-confidence to our team and casino that we are worth it and confidence to players that they won't make a mistake if they choose Fruity Casa as a place to put their deposit in.

Holding AskGamblers Certificate of Trust, which lots and lots of players trust in, gives them a guarantee, they are safe by choosing an online casino from certified group.

10) Fruity Casa Casino is known to have a friendly customer support, always ready to help. Have you got any plans to enhance your service? Perhaps make the live chat available 24/7? Do you feel there’s a need for that?

Thank you very much, great to know that you're satisfied with our support! It's very important to have kind, helpful and fast responding support agents. I know that many players test casino support first, before they make a final decision whether to make a deposit or not and that's the right attitude. Support says a lot about an online casino.

24/7 live chat support is certainly one of our biggest desires and goals at the same time. A multilingual support, too! And luckily, as we’re developing and growing fairly fast, I don't think this goal is too far from completion.

11) Studies have shown that the average player’s life span on an online casino is up to 12 months. How much time does a player spend at your casino, approximately?

That's quite an interesting fact to know! Fruity Casa still doesn't exist through many years, so we can't measure in months and months how long our players are with us, but reading some comments posted here on AskGamblers, I was pleasantly surprised by the number of players who joined and still play in Fruity Casa since the beginning, when there was the old look, promotions and team behind the scenes. It must be interesting for them as well to follow up the big changes that have happened in less than a year (redesign and the whole new team) and are still happening. 

12) What are your ways of learning about what customers want and expect? How do you cater their needs and keep them coming back?

I like to visit, read and post in gambling forums, because players write openly there about casinos, bonuses and promotions and games they prefer or complain about. Whenever I get a chance, I like to ask directly for feedback and suggestions from both affiliates and players.  Our team is very open to both positive and negative feedback, appreciates and welcomes it and more importantly, lots of suggestions or even requirements we’ve received, are already sorted out, changed or added.

The best way to understand what players need and desire is to start thinking alike. Put yourself in a player position and think what kind of bonus you'd like to play, what kind of service and treatment you'd like to experience etc. That's one of the reasons I became an occasional player myself.

13) Has your experience as an Account Manager helped you in your casino representative role?

Absolutely yes! Working for an affiliate website, especially one as big as AskGamblers, for almost 4 years was a precious experience and it is indescribably big help in my present job in many aspects: now I need to work with affiliates and of course it's easier to understand what they need - I said somewhere once - it's like you were a boy who interacts with girls and now you are a girl who needs to understand boys. Much easier if you already have been there.

Then there are so many people I met and became friends with (mostly Affiliate Managers), who helped me a lot, at least with advice when I joined the so-called "dark side" of affiliate managers.

Last, but not the least, I feel that I was getting a dose of respect and trust from affiliates, as soon as I would mention that I was working for AskGamblers. Some of them have already heard of me and my name. One affiliate told me once after I introduced myself: "You are a mini celebrity. I heard about you even when you were working for one of our biggest competitors" :) 

14) You were also a forum administrator for years. This definitely gave you the opportunity to connect with players. How valuable was the insight you have received? Are you perhaps still an active member?

Thanks to your forum I've learned so much about games, bonuses, players and gambling in general. One of the happiest moments was when I cashed-out from an online casino for the first time in my life. I was so excited and couldn't wait for my pending period to finishes, so I can write about my new experience in forum and share my happiness with other members. I always felt they are some kind of my family, so I could share really a lot of things with them, not only related to gambling. Therefore, the best thing about AskGamblers' forum is that I met so many wonderful people - forum members and we are still in touch, sometimes on Facebook as well.

Now I'm a member of many gambling forums and I still adore forums, but your community will always remain a special place where I feel the most comfortable and domestic. And yes, of course, I'm still an active member who posts not only adverts about Fruity Casa, but participates in other topics as well.

15) Thank you Jelena for this exclusive interview. But before we end, we would just like to point out that you always have exciting promos for your players. Is there perhaps a special treat that you can offer AskGamblers members for old times’ sake?

This interview was more than a big pleasure and something really special and honorary for me, so thank you! There's always ace in the hole from me, especially for AskGamblers!

It's already been published and announced on your site, but since this bonus is really exclusively exclusive I'll make a reminder that only players from AskGamblers can enjoy our Welcome Bonus of 200% up to €400 + 50 Free Spins on Guns N' Roses. Bonus will be automatically credited into players account after deposit is made, but code ASKGUNS can also be used. Have fun!

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