Impressario Casino recently announced an innovative corporate social responsibility strategy, Greenmpressario, aiming to protect the planet by linking VIP play and players' deposits with support for nature.
The two initiatives, "VIPs for Trees" and "Green Spins", are already up and running.
Planting Trees on Behalf of Loyal Players
By committing to the "VIPs for Trees" initiative, Impressario Casino has joined the global leading reforestation efforts via Tree Nation. Whenever a player reaches the VIP tier, the casino will plant a tree on their behalf.
This impressive idea builds upon Impressario's ongoing efforts within the "Forest of Impressario Casino" initiative, a collection of planted trees in Kenya, Uganda, and the United Kingdom.
Green Spins
"Green Spins", the second effort within the Greenmpressario initiative, is perhaps even more spectacular.
For every €100 deposited by players, Impressario has vowed to donate €0.10 to The Nature Conservancy, a leading global environmental nonprofit organisation.
Impressario decided to dub the donation a "Green Spin", as it roughly matches the minimal value of a free spin. Therefore, every time Impressario players hit the slots, they will also support the wildlife.
Turning Play Into Purpose
Commenting on the latest eco efforts, Ioannis Lagos, one of the driving forces shaping the operator's vision and growth, said: "At Impressario, we believe there should be more in life than the red and black of the roulette.
"Like, for example, the green of the Earth, our shared home. That's why we created Greenmpressario: a way for us, together with our players, to turn play into purpose and give something back to the planet that gives us everything," Lagos pointed out.
Launched in 2024, Impressario Casino describes itself as the Greatest Show on Earth. With this new initiative, it is now on the path to becoming the greenest show on Earth, giving back to the planet with every spin.
So, the next time you play slots at Impressario Casino, you will know that you are making a contribution to protecting the planet.
