Betsson Group has been granted a sports betting licence in France, and it will be entering the market with its flagship brand, Betsson. France is a significant sports betting market for Betsson in Europe, as the company looks for more geographical diversification and market growth.
A Local Partner for Success
Betsson will partner with Sportradar in France and take advantage of the company’s technology and expertise to best position itself in the new market. OMEGA Systems will provide the Player Account Management system.
Pontus Lindwall, President and CEO of Betsson AB, commented on the new partnership and new market for Betsson:
I’m pleased that Betsson has obtained a licence to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming.
“By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France,” Lindwall concluded.
Continuous Growth
The French gambling market experienced a 4% increase in the first half of 2023, making it a lucrative target for Betsson. The expansion into the French market comes only a month after the company entered the Danish gambling market. The move saw the rebranding of Casino.dk into Betsson.dk, allowing Betsson to enter another prosperous market for the company.
Nadir Ounissi, Partner of Betsson France SA, said that the company had been following the French market for some time before deciding to introduce the Betsson brand in France.
“We are collaborating with experienced partners who have given us remarkable support, energy, and creativity throughout this journey. I feel that we have assembled a team of seasoned professionals who are able to position betsson.fr to succeed in this locally regulated market,”
Our product and content are tailored to recreational players, and we genuinely look forward to offering our betting experience to French players,” Ounissi concluded.
