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Betsson Brands to Gain Integration of Betsoft’s Gaming Suite

Betsson Brands to Gain Integration of Betsoft’s Gaming Suite

Betsoft Gaming, an online casino content provider, has praised the "great opportunity" presented by its partnership with the Betsson Group.

Promising Partnership

As part of this deal, the supplier's library of games will be incorporated into the latter's iGaming brands like Casino Euro, Rizk, Guts, Jalla Casino, and StarCasin.

According to Betsoft Gaming's Head of Account Management, Anastasia Bauer: Betsoft Gaming has built its reputation for high-quality slot releases through its constant innovation and pursuit of excellence.

Having our wares made available across the board with Betsson Group is a fantastic opportunity, and we look forward to growing our partnership with them.

Recently released games like Take the Bank and Primal Hunt, and Jungle Stripes, as well as a suite of localised and translated games, will soon be available to Betsson customers.

Betsoft will also be using in-game tools like Take the Prize to attract and retain players across demographics and geographies. These tools are made to boost engagement in both individual games and operator promotions, all while fortifying customer loyalty.

We look to work with content providers who share our commitment to delivering an exciting, innovative, and safe gaming experience, Paul Malt, Head of Games at Betsson Group, continued. Betsoft is an ideal partner for us, and we look forward to a productive working relationship with them.

Betsson predicted that high customer activity in the sportsbook and online casino segments would drive record revenue and EBIT through the third quarter of this year.

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