Sports celebrities have one thing in common with major gambling companies. They both strive for success. Thanks to their popularity and fame, sports stars are usually followed by armies of fans around the globe. That makes them perfect targets for huge gambling brands wishing to hire a famous athlete for promoting their services or products. Some of the world’s most popular online casinos and offer sponsorship deals worth millions to sports stars willing to advertise them. Here’s the list of the 5 biggest sports athletes that are or have been involved in advertisements for casinos.
Usain Bolt Became Spokesman for PokerStars
Usain Bolt is the fastest man on the planet and world record holder in the 100 metres, 200 metres and 4x100 metres relay races. At the 2017 IAAF World Championships in athletics Bolt ‘said goodbye to everything’ and he officially retired. However, his incredible career and charisma made him a walking sports legend which is why he teamed up with PokerStars.
Usain Bolt, the world’s fastest sprinter, signed a gambling advertising deal with PokerStars.
Founded in 2011, PokerStars is the biggest online poker site on the planet. They are well-known as a recognized and fully regulated poker platform. The most popular poker company in the world also became one of the first gambling brands to have their marketing relied on the endorsements of sports super stars. The deal between Bolt and PokerStars introduces Mr. Lightning Bolt and his speed in a special edition of ZOOM poker at PokerStars.
Neymar JR Promoted PokerStars Big Time
The World Cup has just ended, and France is the new World Champion in football. Majority of the best football players around the globe came to Russia to demonstrate their skills fighting for the trophy and the glory. One of them is Neymar Junior, the captain of Brazil and the world’s highest-paid football player.
Neymar JR used his fame and influence to sign a lucrative deal with PokerStars.
Neymar and PokerStars obviously shared the same vision and interest which resulted in a contract that required Neymar to post on the online poker site’s Twitter and Facebook platforms. Neymar also did photoshoots and turned up at live events where he played with other big players.
Cristiano Ronaldo at the Forefront of PokerStars Campaigns
He is one of the biggest names in professional football in the last decade and the latest mega acquisition of Juventus from Turin. Yes, it’s Cristiano Ronaldo who has just joined Juventus from Real Madrid on four-year deal worth £105 million. Like other popular casino ambassadors, Cristiano decided to use his popularity by entering the sport sponsorship arena.
Cristiano Ronaldo, who just signed for Juventus, promoted PokerStars in advertising campaigns.
With more than 100 million fans on Facebook and over 30 million followers on Twitter, Cristiano is undoubtedly a perfect bait for gambling advertising. And again, it was PokerStars that made the first move. Ronaldo, who is already a keen poker player, said that joining PokerStars was a natural step.
Zlatan Ibrahimovic Partners with BetHard
A player who certainly deserves to be mentioned when talking about football skills is Zlatan Ibrahimović. Controversial but great, Zlatan is known for some other moves that go beyond football. Not long ago after he moved to the United States where he joined LA Galaxy, Zlatan announced his partnership with BetHard.
Zlatan Ibrahimović has become both an ambassador and a stakeholder at BetHard.
By signing a gainful deal with the sports betting and online casino giant, Zlatan woke up problem gambling groups in Sweden which created an uproar criticizing the player for joining the Malta-licensed operator. The outcome of Zlatan’s decision might put a different light on the question of Why Are Online Casinos Becoming Big Names in Football Sponsorship?.
Inspired Gaming are Inspired by Mike Tyson
The last but not the least on the list with the best sprinter of all time and three top football stars is Mike Tyson, once known as the undisputed world heavyweight champion in boxing and the youngest boxer to win a heavyweight title. Mike was 20 years old when he climbed to the top of the boxing world and since that moment he has managed to inspire many.
Mike Tyson inspired Inspire Gaming to create several different casino products using his name.
As a top-notch supplier of online slots, Inspired Gaming figured out that Mike Tyson might help them to promote a range of new games and products, so they signed a 15-year exclusive deal with the former boxing super star. Mike Tyson Knockout Slot, set on 5 reels and 20 paylines with 3D graphics and fantastic animations, is one of Inspired Gaming products that came out from this sport sponsorship.
We are left to see what the next big bang in the space of casino endorsements and casino promotion will be. Is it going to be bitcoin and crypto advertising? Or are we going to witness other ways of cooperating between gambling and casino brand ambassadors? Share your thoughts at our forum – the place where opinions count!