With new online casinos emerging every day, the online gambling industry has become a real arena where operators compete for their players’ loyalty. In order to retain older players, online casinos have devised loyalty programs which reward players for playing by awarding loyalty points and exciting casino promotions such as big match deposit bonuses and cashbacks.
What Is a Casino Loyalty Program?
A casino loyalty program is a rewards program offered to players who often play at an online casino. In this way, regular players can earn points for every bet and every deposit they make, which they can later exchange for bonus cash or spend them in the casino’s store and buy cool bags or mugs like in Energy Casino for an example.
Some loyalty programs also host special promotions exclusively for their members, such as special tournaments.
"The main difference between loyalty programs is the way points are valued."
The fact is that most casino loyalty programs are more or less the same. The main difference between them is the way points are valued. Some online casinos may award 1 point for each euro a player spends, while some may award 5 points for the same amount.
On the other hand, the number of points players receive may depend on the type of a casino game played. And, of course, there are those more creative.
Why Should You Join a Loyalty Program?
A good loyalty program can offer you a lot of benefits and your casual daily play can be rewarded with special prizes. And as everything else in this industry, loyalty programs are getting better and more exciting, which usually means more free cash to play with.
When you are choosing a new casino to play at, be sure to check out its loyalty program. It can tell you a lot about how they treat their players. Every good casino values loyalty and strives to retain as many players as possible.
Get a VIP Status
What’s more, loyalty programs are often connected to VIP programs and enable players to get a VIP status which offers a lot of benefits, such as better conversion rates, special bonuses, prizes and presents. The loyalty points players earn while playing also count towards their levels of VIP status.
"The more loyalty points players collect, the higher VIP level they reach."
In general, to become a VIP player you may have to wager a lot of money. At some casinos reaching the highest rank is impossible unless you deposit thousands of euros at a time, but that’s not the case with all operators. However, what you do need to do is be consistent in playing and collecting point. Online casinos tend to re-evaluate players’ ranks from time to time, so if you want to stay in the high VIP levels, you have to be an active player.
We’re excited to hear which casinos have the best loyalty programs available, so head over to our forum and share your experience. Or perhaps you get some great recommendations from other members.