Wazdan has bolstered its collaboration with Betsson Group, the region's largest operator, by introducing Russian language games to the newly opened Betsafe.lt website.
Taking the Baltic Region
Betsson launched a website in the Russian language aimed at Lithuanian clients. A total of 80 Wazdan games that have already been certified in the country are now available in Russian on Betsafe.lt, further attracting players in the region.
In 2022, Betsafe.lt will introduce 19 new Wazdan titles, four of which, including Power of GodsTM: Hades, will be available exclusively through the Betsson brand in the country.
Wazdan titles have adjustable features such as Volatility LevelsTM, are available in 25 languages, and support all currencies and cryptocurrencies, further personalising gaming experiences.
Palpable Excitement on Both Ends
Andrzej Hyla, Chief Commercial Officer at Wazdan, stated that the company has a very tight working connection with Betsson. The company is happy to launch our portfolio on Betsafe.lt which is available in Russian.
"It has been an extremely strong start to the year for us, and we're delighted to keep our momentum going with this expansion.", said Hyla.
Kaido Ulejev, Commercial Director CEECA at Betsson Group, said: "We've enjoyed a fantastic partnership with Wazdan since our first deal in 2020, and their portfolio has gone from strength to strength."
Moreover, Ulejev stated that the Betsafe brand is celebrating its 16th anniversary this month and that we feel Wazdan games may offer significant value to our newly launched Russian-language website. They are looking forward to watching how our clients in Lithuania react to the locally adapted games they have developed.
Regional Expansion
Betsson highlighted the importance of regional expansion in its growth strategy earlier this month, emphasizing its desire to enter regulated or regulated areas "where the conditions are good and there is plenty of potential to be unlocked."
Jesper Svensson, CEO of Betsson, revealed the online operator's plans across the Americas as well as its hopes for the Dutch industry after winning the Casino Operator of the Year award at the SBC Awards in December.
