Relax Gaming has agreed on a deal with Livespins to integrate its social live-streaming content into its offering to operator partners. All of Relax Gaming’s operator partners will now get access to Livespins’ streaming content through the P2P aggregation platform.
Changing Trends in the Market
The partnership between Relax Gaming and Livespins is not a new thing, as the two companies had partnered earlier in a deal that saw Relax supplying its proprietary and third-party iGaming content for Livespins’ streamers to play in their broadcasts.
Shelley Hannah, CPO at Relax Gaming, commented on the latest developments in the partnership: “Partnering with Livespins has bolstered our offering, and we’re excited to bring this new stream of entertainment to our operators and players.”
We’ve recognised significant growth in appetite for players to engage with streaming content in recent months, and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration.
Streaming and Betting, All in One Place
Relax Gaming’s operator partners will get a chance to include the live-streaming content into their casino offering, allowing their players to watch their favourite iGaming influencers play, with a chance to socialise with other fans in chat rooms. Players can also bet on the outcome of the streamers’ game.
Michael Pedersen, Chief Commercial Officer at Livespins, also commented on the deal: “Relax Gaming is one of the biggest content providers in the industry, so to have it distribute Livespins to its partners makes this one of the most important agreements we have signed to date.
“This partnership drastically increases the reach of Livespins, allowing more operators than ever before to integrate our solution into their casino lobbies and leverage the huge demand for streaming content among players across the world,” Pedersen concluded.
