ProgressPlay, a leading provider of online gaming solutions, has recently managed to revolutionise the industry by unveiling its groundbreaking Responsible Gambling software. With a strong commitment to player well-being and a proactive approach to promoting responsible gaming practices, ProgressPlay's innovative solution marks a significant milestone in the quest for a safer and more sustainable online gambling environment.
A Personalised Approach to Responsible Gambling
ProgressPlay restructured its team last year to form a multidisciplinary Responsible Gambling Team and a Responsible Gaming Monitoring Committee to ensure the smooth development process of the new responsible gambling software. The goal was to create a platform that resonates with players and conveys the right messages that would lead to positive behavioural changes.
ProgressPlay CEO Itai Loewenstein said: "Every conversation today begins and ends with regulation."
We are delighted with the innovation muscle of our team, who have been able to introduce new levels of capability beyond regulatory standards.
The technology collects data about each player, learns their behaviour and later uses this data to analyse players' playing patterns against several criteria that will help the team decide if they should intervene and take action to help a client. Players have different risk profiles and responsiveness to interventions, so this is a very complex matter when deciding on what type of messaging a player needs.
Promoting Safer Gambling Practices With Advanced Tools
ProgressPlay's responsible gambling technology empowers operators and players with advanced tools to promote safer gambling practices. By harnessing the power of artificial intelligence (AI) and machine learning, the software interacts with the players and recognises their behaviour, facilitating timely interventions.
By incorporating sophisticated algorithms, the technology can monitor various indicators, such as spending patterns, play frequency, and behaviour changes, to identify potential signs of gambling-related harm. This proactive approach allows the dedicated team to check all the data in real time to see if there is a need to take action to help a client avoid financial and other difficulties.
The Importance of Responsible Gambling
As the online gaming industry continues to evolve, responsible gambling technology like ProgressPlay's serves as a crucial foundation for building a safer and sustainable gaming environment. By prioritising players' well-being, operators and regulators can work hand in hand to create an ecosystem that balances the thrill of gaming with a robust framework for responsible play.
AskGamblers supports commitment to responsible gambling and reminds you that you can always check out the responsible gambling resources on our website.
