Play’n GO has further strengthened its relationship with Flutter Entertainment after signing a deal with its subsidiary Sky Betting and Gaming. The deal will see Play’n GO provide its content through Sky Betting and Gaming platform.
What Will the Partnership Bring?
Swedish-based iGaming content supplier Play’n GO and Flutter Entertainment have been partners in the UK market for years now, and the latest deal is an important step towards strengthening the relationship.
Play’n GO is looking to extend its partnership with Flutter and to offer its games portfolio to new players in the UK market. Sky Betting and Gaming’s players will get access to the entire Play’n GO games portfolio, including its flagship titles, Book of Dead, Boat Bonanza, and Reactoonz.
What the Companies Think About the Deal
Anna Mackney, Regional Director, UK, Play’n GO, indicated that “the partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry.”
Play’n GO is committed to growing our UK business, and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.
Eamonn Beardsley, Head of Content, Sky Betting and Gaming, pointed out that Play’n GO and Flutter have been working together for some time and didn’t hide the company’s pleasure of Play’n GO partnering with Sky Betting and Gaming now.
Beardsley only had words of praise for the company’s new partner: “Play’n GO’s customer-friendly, inventive catalogue of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together.”
