As online gambling expands in the US state of Michigan, Pariplay is the next big name to enter the newly regulated market after obtaining the Provisional Internet Gaming Supplier License.
Impressive US Growth
Aspire Global’s Pariplay Ltd, one of the leading aggregators and content providers, has passed another major milestone in its US expansion plans by obtaining the provisional license for Michigan.
Thanks to the freshly received license, Pariplay’s premium aggregation offering will become available throughout the Great Lake State, following the studio’s debut in New Jersey a year ago and license approval for West Virginia in late 2021.
Building up on its success in New Jersey and West Virginia, Pariplay is now ready to launch in Michigan.
The provider has already announced its intention to go live with several major-league operators in the region, on top of its existing partnership with BetMGM across multiple US states.
Pariplay’s Fusion platform stands for one of the most flexible aggregation platforms in iGaming, featuring leading titles and localised content from over 70 providers, in addition to its in-house developed engagement tools.
A Concerted Effort
Commenting on the news, Adrian Bailey, Managing Director at Pariplay, said the company is “very pleased to be granted our Michigan license in what is an important moment for Pariplay.”
Bailey went on to describe the latest milestone in US expansion as “a concerted effort to grow our reach in the US both through signing new partners and gaining new licenses,” noting that such an approach continues to yield success for the company.
“It is an exciting time at Pariplay, and we can’t wait to get started in Michigan,” Bailey noted.
Michigan remains one of the top iGaming markets in the United States, having raked in total revenue of an estimated $1.114 billion in 2021.
