One of the leading GameTech brands in Europe - Novibet, started its expansion into North and Latin America by setting up shop in Mexico.
A Perfect Combo of Cutting-Edge Tech and Flexibility
Novibet, already known for its technology, plans to keep investing in it and upgrading its entertainment experience for players in and out of Europe.
Furthermore, they plan on remaining flexible and adapting to the needs of the local markets.
Christoforos Bozatzidis, Novibet’s Chief Marketing Officer for International Markets, said: “The upgraded online sports betting and iGaming entertainment experience we offer through our innovative technology platform is already available in Mexico, and our team is ready to meet the special preferences and entertainment needs of the demanding local audience.”
Just in Time for World Cup
The expansion comes just in time for the 2022 FIFA World Cup, and the players can bet on their favourites.
Bozatzidis pointed out November is the key month for Novibet, noting that the launch was strategically planned to coincide with the World Cup.
For those who are not fans of sports betting, Novibet offers a wide range of iGaming services through its website and mobile apps. Their casino offers various video slots, multiple card games, blackjack games, and roulette variants.
Just the First Step
“We are constantly reinforcing our dynamic presence in Greece, Ireland and Italy, while we have already signed market access agreements for the states of Pennsylvania and New Jersey”, said the president of Novibet, Rodolfo Odoni.
He also added that the company is currently “negotiating additional market access agreements and acquisition of licences in other States of the USA.”
