For our latest interview, we sat down with Nikita Zavadsky, Custom Games Product Manager at BGaming, and inquired about the company’s newest game title, the branded Snoop Dogg Dollars slot. We invite you to read the full interview and discover the latest from one of the most popular software providers in iGaming.
Hello, Nikita! Thank you for taking the time to exclusively present BGaming’s newest slot, Snoop Dogg Dollars, to our readers. Could you please introduce yourself to our player community and tell us what your role in the company is?
Hi there! I’m Nikita Zavadsky, Custom Games Product Manager at BGaming. It’s nice to meet you, and I’m glad to share a bit about myself and our new slot, Snoop Dogg Dollars.
I’ve been part of the BGaming team for more than three years, and I really enjoy my role because it allows me to get involved in different aspects of game development. I participate in the game design discussions for all our custom titles, which lets me bring my ideas to the table. I also keep track of deadlines, making sure everything runs smoothly on the assembly side, and I manage our outsourced teams to ensure we maintain the quality you expect.
On top of that, I love diving into analytics to understand what works best and sharing those insights. Presenting our games is also a highlight for me — there’s something rewarding about showing off the hard work our team puts in. I’m looking forward to introducing you to Snoop Dogg Dollars and hope you enjoy it!
Branded slots are all the rage. How did you choose Snoop Dogg as the subject and theme of your first celebrity-branded slot?
We’ve built a strong, long-term partnership with Roobet, working together on branded games and developing a smooth, effective process along the way. Since Snoop is Roobet’s main ambassador, he is the clear choice to bring this new game to life.
With a lot of hard work from both sides, we’ve been able to create a unique, high-quality slot that truly reflects Snoop’s style and energy. This project has been a great example of seeing an opportunity and making the most of it to create something memorable with an icon like Snoop Dogg.
Snoop Dogg Dollars is a highly volatile slot. How do you decide on a future game’s variance when developing it?
For Snoop Dogg Dollars, we went with high volatility because we know how much players and streamers love that thrill factor. Our previous game, Aztec Clusters, showed us just how popular high-volatility games are — data from our partners, Casinolytics, highlighted how much people enjoy the chance to score those big, adrenaline-pumping wins, even if they don’t hit on every spin.
With high volatility, there’s always that edge-of-your-seat feeling.
With high volatility, there’s always that edge-of-your-seat feeling, where a single spin can suddenly unlock massive clusters, random features, or stack up multipliers. We’ve also added gameplay tweaks like Wild Spins, which lets players push the volatility even further. That unpredictability, where the game can go from cold to high-energy in an instant, keeps players engaged, and when those big wins land, it’s a real payoff for the risk.
So, creating high-volatility games like Snoop Dogg Dollars is all about delivering those big thrills that keep players coming back for more.
Could you please share more information about the game’s technical aspects, from RTP and maximum multiplier to the fact that it’s a Cluster Pays slot?
Snoop Dogg Dollars brings a lot to the table, both in style and gameplay. It has an RTP of 96% and a maximum multiplier of up to x10,000, so there are plenty of chances for big wins.
The game uses cluster pay mechanics, which means that when you land five or more matching symbols next to each other, they’ll pay out and disappear, making room for new symbols to drop in and potentially create more wins. Plus, the game’s soundtrack is a real highlight — it’s a groovy hip-hop vibe, and you’ll even hear Snoop himself as you play!
There’s also a Snoop Spin mode and a 4-option Buy Bonus feature. These options let players jump straight into the action and choose their own style of play. Overall, Snoop Dogg Dollars is packed with features, fun music, and plenty of ways to keep players entertained.
Which feature of Snoop Dogg Dollars do you think your players will be most excited about? What makes this new BGaming slot stand out among the rest?
What makes Snoop Dogg Dollars stand out is the winning combination of Snoop himself — one of the most famous rappers and influencers around — along with his voiceovers, a cool vibe, and player-favourite game mechanics. It all comes together to make a slot that feels unique and has real star power.
I think players will especially enjoy the Snoop Spin mode, along with the Wild and Skull symbols that add some extra thrill.
I think players will especially enjoy the Snoop Spin mode, along with the Wild and Skull symbols that add some extra thrill. With the popular Cluster Pay mechanics, where symbols are matched together for big wins, the game’s setup is something that both players and streamers already love. Altogether, Snoop Dogg Dollars has the right mix of personality and gameplay to make it stand out from the crowd.
Once again, thank you so much for answering our questions and introducing Snoop Dogg Dollars to our loyal community. We feel like we now know the game inside and out, thanks to your insightful answers. We wish you all the best in your future endeavours, and we’re looking forward to BGaming’s next titles, as well!
