BGaming recently published a case study detailing the growth of Blaze Casino's critical casino metrics following the provider and operator's partnership on branded slot games.
According to BGaming, Blaze Casino's GGR saw a 30-80% boost across the five games analysed, showing that tailor-made, branded content can significantly increase player engagement and revenue.
Tailor-Made Content: New Way to Go
The case study published by BGaming showcases how the provider's first custom game for Blaze Casino, Blaze Million slot, achieved a four times higher GGR than the predecessor's peak during the same period.
Meanwhile, Book of Blaze, Blaze Bonanza and Sweet Blaze Bonanza also saw higher engagement and GGR than their base games (Book of Cats and Bonanza Billion). The crucial KPIs for them saw significant growth, while the basic titles also continued to experience their own increase. In the last six months, the highest bets count for these games surpassed the parameters of basic titles by 2.3, impressive 7.8, and 2 times correspondingly.
On average, branded and custom games performed better by 30%, and with proper attention and promotion, these games have the potential to soar to greater heights.
The fifth game, Mermaid Treasure, was less successful than the rest of branded games. After the release in December 2022, when it surpassed the basic game (Wild Cash x9990) twofold, the custom game experienced a decline, and its GGR became 4.5 times lower than its previous value, until it bounced back in May 2023, when its GGR started to grow again.
Shedding Light on Process and Opportunities for Growth
Commenting on the experiment's results, Nick Zavadsky, Brand Exclusive Games Product Manager at BGaming, said that "partnering with Blaze Casino has been a remarkable journey of innovation and problem-solving," noting that the provider is "thrilled to offer our clients diverse levels of customisation, even delving into crafting totally exclusive games."
You can see the full version of the case study via this link and discover how custom content can bring tangible business outcomes.
