Betway, one of the world's leading online betting and gaming brands, and Playtech, a leading gambling technology company, have signed a new multi-year agreement.
Exciting Strategic Partnership
It has been announced that Playtech's award-winning Live Entertainment products will be rolled out to Betway's UK, Mexico, and.com markets as part of a strategic partnership between the two companies.
Playtech's core strategy is to provide operators with long-term sustainability and innovation while also providing a safe and enjoyable environment for players, focusing on safer gambling. New and established markets alike will benefit from Playtech's commitment to delivering high-quality entertainment.
The Live Entertainment products from Playtech that have already proven popular with the company's customers in many markets make us proud to expand our partnership with them, said Betway CEO Anthony Werkman.
He also said that the games in the agreement would provide new, exciting, and engaging gaming experiences in a secure and safe environment.
The Future Is Entertaining
Betway's commitment to Live Casino shows how vital an entertainment-based experience is for the modern player.
Betway's dedication to the Live Casino vertical shows how important an entertainment-led experience is for the modern player. Our partnership comes when we launch more new games with exciting new variants than ever before, said Edo Haitin, CEO of Live Casino at Playtech.
He then added that the entire Playtech team is delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting and innovative Live offering for their players.
Betway is an essential strategic partner for Playtech and a well-known international gaming company.
Shimon Akad, Playtech's Chief Operating Officer, commented, We are confident that Playtech's innovative products and services can further enhance that experience. We look forward to a long and fruitful partnership.
