Four cities competed for a chance to host ICE and iGB Affiliate from 2025: current host London, Barcelona, Madrid, and Paris. The process lasted six months before Clarion Gaming finally announced that Barcelona would be the host for the next five-year period. The initial ICE and iGB Affiliate events will be hosted at Fira de Barcelona from 20-22 January 2025.
A New Era for ICE and iGB Affiliate
The relocation project was very complex, which is the reason why it lasted for six months. The process was conducted by an independent agency and then endorsed by the ICE Advisory Board, consisting of major international online gaming and land-based casino brands.
When talking about the relocation decision, Alex Pratt, Managing Director at Clarion Gaming, thanked the panel of global industry stakeholders from the key gaming sectors for their insights and contributions to the selection process, the agency that performed the selection, and the shortlisted cities for their “professional and impressive bids”.
This was a complex, customer-led undertaking. The process enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE Community.
“The successful bid by Barcelona was notable for the scale of its world-class facilities, outstanding hospitality infrastructure, logistics, ROI for our customers and ability to scale. By forging a progressive partnership comprising the international industry, Fira de Barcelona and public and private stakeholders in Barcelona, Catalonia and Spain, we have a huge opportunity to create an important legacy for the future.”
iGB Live Event Is Also Moving
ICE and iGB Affiliate events are not the only ones that will be changing their locations in 2025. Clarion Gaming announced that it is also relocating its iGB Live event that will move from Amsterdam to London in 2025.
Pratt commented on that development as well: “On behalf of Clarion Events, I would also like to thank the team at ExCeL London for their support over the past 12 years. ExCeL London provided an environment in which both ICE and iGB Affiliate were able to develop, meet the business needs of their stakeholders and grow in status as two of the most important live events in their respective sectors.”
“We remain committed to ExCeL London as a great destination and are looking forward to bringing iGB Live to London in July 2025 to continue this legacy and provide the perfect backdrop for this fast-growing event’s future in a key gaming territory.”
The final ICE and iGB Affiliate events in London will take place in January 2024.
