We’ve got news worth shouting from the rooftops: AskGamblers is officially an award-winning platform.
At the SBC Affiliate Leaders Awards 2025, we took home Best Affiliate Campaign for the outstanding Armchair Manager of England campaign.
Why? Because this wasn’t an average promo.
Where Passion Leads, Success Follows
In a market where acquisition often leans on aggressive offers and bonus gimmicks, Armchair Manager turned fans into participants without the bonus crutch.
No Free Spins, no flashy giveaways - just a challenge that resonated with real passion: step into Gareth Southgate’s shoes and prove you could do better.
The prize wasn’t a one-time perk, but a journey. A fully funded UEFA coaching licence to turn belief into opportunity.
And it worked. Fans didn’t just click - they stayed, they played, and they came back. This resulted with:
- +20% traffic to AskGamblers’ UK sports content
- 3× longer engagement on campaign pages
- 40% opt-in rate for future engagement
- 2.3M impressions (the equivalent of stadium-level reach… minus the overpriced hot dogs)
Proof That Creativity Beats Spend
This award is more than a shiny trophy. It shows that being culturally relevant can beat flashy, spend-heavy promotions. Creativity, responsibility, and real fan participation got people more engaged than any bonus ever could.
Everyone got something out of it. Players turned their passion into action, partners got real visibility, and operators reached audiences who stuck around, engaged more, and converted from the very first interaction.
We were also shortlisted for:
- Affiliate Product Innovation of the Year
- Sports Affiliate of the Year
- Casino Affiliate of the Year
What’s Next?
Our plan is simple: keep putting players first, act as a bridge between them and operators, and stay transparent.
And we’re just getting started.
