The innovative B2B content provider Push Gaming has signed a content partnership deal with one of the leading operators in the iGaming industry, bet365. The deal will see Push Gaming gain access to new markets and territories, allowing new players to enjoy the supplier’s hit titles, including the Razor series, Big Bamboo, and Jammin’ Jars, to name a few.
Expanding to Establish a Market Footprint
Fiona Hickey, Director of New Business and Markets at Push Gaming, pointed out the significance of the deal with bet365 for the company’s expansion plans.
Hickey continued, praising Push Gamings’ latest partner: “It’s a brand that needs little introduction and is a sign of our current ambitions as we continue to expand where players can enjoy our titles.”
We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets, so it’s vitally important that we have our titles live with as many tier-one operators as possible.
Push Gaming was acquired by LeoVegas earlier this year and has since continued with the efforts to grow its presence across markets, both in Europe and worldwide.
A Partnership for the Future
A bet365 spokesperson also had only words of praise for the company’s new partner: “We’re thrilled to welcome Push Gaming into our portfolio of cutting-edge gaming content partners."
Push has enjoyed a remarkable rise as a studio, and the quality of its games is the main driver of that, so the partnership should be a great fit into our games product.
“The likes of Razor Shark and Jammin Jars will be a valuable addition to the breadth of incredible entertainment we already offer, and we’ll have a keen eye on what else Push brings to the table going forward.”
bet365 is one of the world’s largest online sports betting organisations that offers casino content to its players, including online slots, poker, and bingo. The company also covers 78 sports through its “in-play” sports betting events and 780,000 live video-streamed events a year.