iGaming is a highly competitive industry; this has been repeated so often that it has become commonplace. So, anytime a new provider is born, the effort should be commended for its sheer bravery. But, when a provider is committed to delivering quality products from the get-go, we feel obliged to praise them even more.
Aleksandr Kosogov launched Gamzix in 2020, one of the most turbulent years in the recent past. This fact hasn't stopped him from stepping up and making the most of his dream to manage a slot development studio. Today, we bring you an interview with Kosogov, who found time in his busy schedule to discuss the recent rise of Gamzix and Aleksandr's plans for the future.
AskGamblers: Hello, Aleksandr, and thank you for taking the time to talk to AskGamblers. Since we have just started our cooperation, many of our readers may not be familiar with Gamzix. Please tell us about yourself and how you decided to launch your own company.
Aleksandr Kosogov: Thank you for inviting me! I started my career in gaming eight years ago as a Brand Manager at National Lottery Company. It took me a year to understand that this is exactly the field I want to grow and develop myself.
I’m happy to see how fast this industry has expanded and how many interesting, highly qualified specialists are working there. Opening my own company was just a natural continuation. After eight years in the industry, finally, in 2020, my dream came true.
AG: You started Gamzix in 2020, one of the most challenging periods in recent years. What lessons did you learn?
AK: I wish I could say that everything was easy. But the truth is that we probably started in the most difficult period for the world. First, COVID and now the war in Ukraine. I didn’t plan that, so, like most owners of businesses, I went through it learning from my own mistakes. But the only things I always knew and kept in my mind every day. You have to take care of the people you are working with. No matter how difficult things are, your team is your biggest support.
AG: Despite challenges, you have quickly made a breakthrough in CIS and South East European markets. As you strengthen your foothold in these markets, are there other regions you are particularly interested in conquering?
AK: I like to dream big, so our nearest plans are to enter the markets of Latin America, Asia and Africa. We see the huge perspective and have already made some moves toward this goal. As we are in the process of receiving an MGA license now, we are analyzing which local licenses we could get. But let’s talk about results, not plans. I’m sure we will show some in the near future. Talking about big dreams — I think the market of the whole world will suit my ambitions.
AG: In a highly competitive market, such as iGaming, what would you say sets Gamzix apart from others?
AK: I’m proud of Gamzix’s promo tools: Bonus Deduction and Achievement Bonus, API free rounds and Progressive Jackpots, Local and Network tournaments. Each has different options, for instance, players could win not only money but also Free Spins in tournaments, or they could receive Free Spins or even Bonus Games as Achievement Bonus.
Since the beginning of the Gamzix company and to this day, my answer is always the same. The things that set us apart are the young team, flexibility, and fresh and open mind.
The majority of our specialists are 20-25 years old. Working with them, it’s impossible to stay away from trends and creative decisions. And I love it. Also, you can’t scare us with challenges or difficulties. We see the problem, plan a general meeting, and solve it. And this is what I expect from every specialist who joins our team. Use your young and flexible mind to be stronger and make Gamzix stronger.
AG: We know you have two new game launches in the pipeline for September. What are the plans for the long run? Do you guys have a target of how many games you intend to release per month or year?
AK: Exactly! September was like the fourth summer month: hot and busy because we worked a lot to launch new games. 3x3: Hold the spin is the classic-style fruit slot, which offers a Bonus Game with mechanics Hold the Spin that shows Gamzix’s great performance. The game has 9 symbols with 5 fixed lines and offers an RTP of 96.1%.
Buffalo Coin: Hold the spin is a traditional 5 reel slot with engaging gameplay and mechanics, including Free Spins, Bonus Game Coin, Scatters symbols with a Wild symbol, and 3 Jackpots. Outstanding graphics and amazing animation are the standout features of this game.
And we are excited about our new crush game, which will be launched very soon. I don’t want to give spoilers, but this one will not be an exception as we like to make different types of slots. Mostly we release 1 game every month, but sometimes even 2. Now our main objective is to focus on quality, not quantity.
AG: Innovation-wise, in what ways would you like to contribute to game development in iGaming? Are you already working on something new?
AK: I suppose we’ve already brought freshness, youthful maximalism and a sort of extraordinary to the iGaming industry. I’m proud of Gamzix’s innovative promo tools: Bonus Deduction and Achievement Bonus, API free rounds and Progressive Jackpots, Local and Network tournaments. They offer gamers more options to choose in a game.
The Gamzix team will be happy to contribute to game development in iGaming; now, we are working on new products, mini games, crash games with innovative features and slots with new mechanics.
Thank you, Aleksandr, and we hope to hear more from Gamzix in the future.
