Bragg Gaming Group has introduced its player account management solution, including content and engagement tools, live with Merkur Gaming in the Czech Republic.
The partnership, intended to facilitate substantial growth across the region, will allow Merkur to manage its entire product suite through a single account, wallet, omnichannel and cross-product platform.
Bragg’s Games Portfolio and PAM Enter Czech Republic
In addition to player account management, titles from Bragg’s studios and exclusive partners, such as GAMOMAT and Peter & Sons, are also available, in addition to aggregated games from several suppliers.
Commenting on the deal, Irina Ruf, Chair of the Board of Directors at Merkur, said that “Bragg’s PAM provides a leading solution with excellent tools that enable us to seamlessly offer a premium product to players in the Czech Republic.
“The PAM offers us valuable data, diverse content and proven promotional tools that will help us significantly grow our business in the region,” Ruf noted.
FUZE as a Cherry on Top
Moreover, Bragg’s FUZE player engagement offering, which aims to help operators boost activity, conversion and retention via free rounds, tournaments, missions and quests, is also part of the deal, .
“Providing such a prominent operator as Merkur with our PAM solution is a fantastic achievement for us and we are excited to now be up and running, powering their operation in the Czech Republic,” Chris Looney, Chief Commercial Officer at Bragg Gaming Group, underlined.
