Today, we’re talking with Ray Lee, Director of Business Development at TaDa Gaming. TaDa Gaming is known for a wide range of casino games, but the company has made fishing-shooting games popular in the online gambling world.
Let’s jump straight to the questions to see what TaDa Gaming is up to as well as what makes fishing shooting games spectacular.
Could you tell us a bit about TaDa Gaming and what it offers to casino players in the online gaming industry?
TaDa Gaming is a Taiwanese-based global content provider operating in Europe, Latin America, Africa and most recently, the USA. We are multi-licensed for regulated markets, plus we are certified for Brazil, so players across the world can safely access our portfolio.
And that is definitely worth doing as we offer a constantly growing library of slots, table and crash, alongside our industry-changing fishing-shooting games.
From market-leading slots like Money Coming or Lucky Jaguar to series including the progressively challenging Fortune Gems or ‘3 Pots’ TriLuck™ games that deliver spectacular wins when all three pots trigger simultaneously, our titles create high engagement and retention levels.
Our fishing-shooting games deliver skill-influenced play with superb shooting mechanisms and stunning animations. From Jackpot Fishing to Fortune Zombie, players are enthralled by unique casino experiences provided by Power Up that brings additional wins, multipliers and can help you hit a jackpot.
Add in our gamification tools, GiftCode, which is a one-click reward for Free Spins, or WIN CARD, a time-sensitive and storable progressive reward for reaching specific levels or challenges, players can see that we are bringing something different to the industry.
We all know it’s a busy market with software providers across the world competing to get players' attention. What makes TaDa Gaming unique?
Our combination of technology and creativity drives differentiation in all our products, but it is our fishing-shooting titles that have completely shaken up iGaming. Think of them more like video games in style. There are no reels or paylines, but similar to slots in the wagering mechanism, fishing-shooting games are driving a new demographic to iGaming.
With slots, you spin the reels to place a bet but with fishing-shooting, each shot places the bet. Wins come from successfully shooting fish or mythological creatures to get their multipliers or trigger the bonus games.
Traditionally, the games are set underwater, which gives huge scope for animations, fine design details, and a cast of great characters. With different ‘rooms’ to enable personalised play, betting range or volatility and up to four individual players joining simultaneously through the multiplayer function, the skill-influenced, challenging and progressive gameplay means fishing-shooting is a whole new vertical in casinos.
Sounds amazing. Could you suggest any fishing-shooting games for players who haven’t had the chance to try them out?
Anyone new to fishing-shooting could start with Mega Fishing. It’s not just a stunning looking game, but the range of features is impressive. Effects and Multiplier Fish bring plenty of wins, plus there are unique Power Ups where the whole screen comes alive with Big Bosses which can trigger whirlpools that suck in all the surrounding fish. Added wins come from random Special Octopus Fortune Wheels that can deliver up to 950x, plus some serious firepower with Railguns, Torpedoes and a Free Thunderbolt.
We emphasise that new players should start in demo mode, use the tutorial and read the paytable and features’ guide for the best experience. However, the rules are simple and the gameplay is easy to grasp while the gaming is exceptional! Players in North America should start with Lucky Shooter as it is customised for the US sweepstakes market.
We also have a section on our website dedicated to fishing-shooting so it’s worth visiting TaDa Gaming and following us on social media to get the full intel on fishing-shooting games and in a language of your choice.
What inspired TaDa Gaming to focus on this genre? What do you think makes fishing-shooting so appealing to players?
We realised that fishing-shooting arcade and video machine games would successfully transfer to online gaming, giving our clients significant differentiation in a crowded market and engaging players with an immersive new concept.
Subsequent research and feedback show that slot players have gravitated to fishing-shooting games such as Jackpot Fishing for skill influenced gameplay, strategic choices and a more interactive and dynamic experience with multiplayer options.
Casual gamers typically play games that are easy to learn, require minimal time commitment and offer quick rewards, so the simplicity of fishing-shooting and the variety of playing styles that deliver these rewards is very attractive.
The digital natives/2nd generation video gamers enjoy both the instant recognition of the arcade game with the added value of win potential, so fishing-shooting games offer off the scale engagement and retention levels for our clients and they do this without creating spend migration.
Our data also show that fishing-shooting games are played in addition to slots and table games and they do not replace them. Therefore, they extend screen time through longer rounds played with higher bets placed and they give the opportunity to cross-sell different casino products to new and churned audiences. In addition, they increase new player sign up with a minimum 10% uplift in both engagement and DAUs (Daily Active Users).
What are three TaDa Gaming fishing-shooting titles every player must check out?
Ocean Hunter Shoot & Win has an easy tutorial option as well fantastic animations. In a change to cannon and ammo fire, a high speed net is cast instead of shooting. Clicking/firing the net adds to the Energy Bar Accumulator to activate the Free Electric Net feature. Multiple choice is offered with three rooms (each with different volatilities) and two different Fortune Wheel rewards to a max of 1,000x for a truly immersive adventure.
Traditionally the games are set underwater but we have innovated with new release Fortune Zombie and taken to the streets. The oversized characters and animations are fantastic. Powerful bosses bring unique win factors as well as a different way to win. Regular wins come from Mini Zombies as well as a Lucky Drop bonus of 20x, an in-game Dice Bonus, an impressive Ferris Wheel bonus and three progressive jackpots to add to the thrills.
The weapon choice has been enhanced with a grenade launcher and a Target Lock feature and Fortune Zombie also offers a unique ‘avatar’ demo and a tutorial for maximising successful gameplay. This game was tailored for the US market but is easily playable across jurisdictions.
Jackpot Fishing delivers different volatility choices, an intuitive interface, multiplayer capability and a wild variety of underwater creatures. Introducing the concept of the Power Up, the Sea Anemone creates a stunning whirlpool of additional wins, the awesome Thunder Shark can shock freeze all the surrounding fish into suspended animation for better aim, while the Torpedo Crab can throw three torpedoes in different directions for multiple simultaneous hits.
This provides so many options as players can aim and shoot or strategise to time these power ups for when the screen is full of fish, giving those dopamine hits when the whole screen explodes with wins. Visually stunning, hugely engaging and great fun, it’s no wonder Jackpot Fishing is our number one fishing-shooting game.
Just remember to play in demo mode first and read the paytable for the ultimate fishing-shooting experience!
We wanted to thank Ray Lee for taking the time to talk with us and we encourage you to go through TaDa Gaming casinos, register and enjoy the unique games from this software provider.
