Earlier this year, we had a chance to talk to 3 Oaks Gaming’s Yurii Muratov. We learned more about the content distributor’s processes, tools, and plans for the future. Check out what he had to say to the AskGamblers readers.
Hi! First of all, thank you for taking the time to introduce yourself and 3 Oaks to our readers. Could you please start by telling us a bit about your role at 3 Oaks Gaming?
Thank you for giving us the opportunity to tell your readers more about 3 Oaks Gaming. Let me start by introducing myself.
My name is Yurii Muratov. My responsibilities as CBDO include furthering the distributor’s business capabilities while also overseeing the development of how the company is going to operate in the future. This includes developing new business strategies, supporting the executive team to drive 3 Oaks Gaming’s strategic agenda, overseeing the development of new products and services and managing strategic projects and initiatives.
Established in 2021, 3 Oaks is a relatively new iGaming content provider, yet your portfolio already boasts around 80 slot games! Wow! What is the key to your productivity in the game-making process?
At 3 Oaks, our productivity is a result of a well-crafted content release strategy that is both dynamic and consistent.
Our primary objective is to continually broaden our portfolio, delivering a wide array of high-quality games to our partners and players alike. As part of our content roadmap, we are committed to unveiling two to three new slots every month.
The regular release schedule allows us to offer a steady stream of fresh and thrilling content to our esteemed partners. This, in turn, empowers them to attract and retain players by providing a diverse range of gaming options.
Our portfolio encompasses a wide spectrum of themes, mechanics, and features to cater to a broad array of player preferences. We are always striving to expand our collection and introduce new titles at regular intervals, ensuring that our players are spoiled for choice with a continuously evolving selection of games.
Could you tell us a bit more about the impact of your gamification tools on the gameplay and player experience?
Our gamification tools are designed to elevate gameplay and enhance the player experience, providing a dynamic and engaging environment.
As part of our ever-expanding suite, Lucky Drops is a key feature.
We have incorporated a "Hot Period" into Lucky Drops, strategically targeting those moments when player engagement tends to dip between campaigns and fresh game releases. Our cutting-edge software analyses each player's gaming history and dynamically adjusts Lucky Drops frequencies to ensure they remain engaged and captivated.
The Network Tournament Series is another cornerstone of our offerings. It has proven to be a resounding success right from its introduction. Our monthly "Big Money Bang" promotion has gained immense popularity among our operator partners.
We are committed to hosting four to five tournaments every month, primarily centred around jackpots, a perfect complement to our robust slot portfolio. This serves as a beacon for operators, providing an effortless solution to attract a broader audience, all without the hassles of additional setup.
Our Jackpot feature comes in three enticing variations: the classic model, featuring Mini, Minor, Major, and Grand pots for dedicated slot enthusiasts. Additionally, for those seeking something different, we offer timed and "must-drop" jackpots. Operators have complete control, allowing them to set timeframes and preset winning amounts to tailor the experience to their specific player base.
You have entered the Italian market earlier this year. Congratulations on that huge step! Months later, when you look at the results, what has the new market brought to 3 Oaks Gaming?
Thank you for your kind words. Our journey into the Italian market has been incredibly promising. We initiated this journey by establishing a strategic partnership with Tuko Productions, which granted us access to 3 Oaks Gaming's titles for renowned online brands in Italy, including Goldbet, Lottomatica, Betpoint, Snai, and Sisal. The response from players and partners alike has been overwhelmingly positive.
Our commitment to Italy doesn't stop there. We are actively working to further expand our presence in the region and have recently sealed a partnership with NetBet, a move that will significantly contribute to our growth. While we are relatively new to the industry, our rapid expansion and dedication to producing quality content highlights our ambition to establish ourselves as a leading supplier in Italy and beyond.
With 2023 slowly coming to an end, what are the plans for 3 Oaks Gaming for the next year? Any new partnerships or innovative upcoming titles?
As we stride into 2024, our unwavering commitment to innovation, excellence, and expansion remains central to our vision. We are not only dedicated to introducing cutting-edge features and groundbreaking game mechanics that will truly captivate our players but are also setting our sights on conquering new global markets.
This expansion is aimed at delivering our top-tier gaming experience to an even broader, more diverse audience.
Our esteemed partners can eagerly anticipate not just the thrilling game launches, but also our foray into exciting and uncharted territories.
Stay tuned, as we have some thrilling titles and partnership announcements on the horizon. The best is yet to come, and we can't wait to share these exciting developments with the wider industry.
Thank you for taking the time to talk to us. Happy New Year, and we wish you plenty of success in 2024!
