GAMSTOP, United Kingdom’s free national online self-exclusion service, announced the launch of its first self-exclusion awareness campaign in partnership with professional football clubs and sports associations in the UK.
Using the hashtag #TakeBackControl2022, GAMSTOP said the campaign reached a total audience of 2.6 million on social media as of Thursday, September 15th.
Raising Awareness of Self-Exclusion
The social media campaign was envisaged to highlight the importance of self-exclusion for anyone struggling with gambling, tapping into the power and reach of football clubs’ owned channels.
The new campaign comes weeks before the annual UK Safer Gambling Week, running from 17-23 October.
The long list of supporting teams and sports associations includes Crystal Palace, QPR, PPF, PCA, AFC Mansfield, and Sutton United, among others.
“We are very grateful to all our partners who took part with us on social media to support the campaign, using the #TakeBackControl2022 hashtag,“ Fiona Palmer, CEO of GAMSTOP, said.
Campaign Launch Ahead of Qatar World Cup
Major sporting events traditionally lead to a spike in registrations; therefore, ahead of the World Cup in Qatar this winter, GAMSTOP is trying to raise awareness of the service amongst football fans who might need protection from gambling-related harm.
“By sharing information about GAMSTOP with their followers, they have helped us to educate new audiences about self-exclusion and where people can get help if they need it,” Palmer pointed out.
Since its establishment, GAMSTOP has registered over 315,000 entries, who have since been excluded from all licensed UK sites.
