Although a relatively young slot distributor on the market, Endorphina has, so far, gone above and beyond to prove its quality, attract and keep players, and stay on top of the latest trends.
A game provider that caters to a wide range of players, from those who are just getting started in the world of online casinos to those who love to wager and win big, Endorphina combines cutting-edge technology with the best online gaming experience.
Today, we talk to Endorphina CMO Phil Korinek about iGaming, innovation, the upcoming ICE London, trends, and so much more.
To everyone’s delight, ICE London 2022 is coming back after a two-year gap, with the date set for 12-14 April 2022. Visitors can find you at stand N6-320, how exciting! Can you tell us something about your presentation at ICE London 2022, what have you got prepared? Or is it under wraps?
What I can say is to expect the unexpected! At Endorphina, we are renowned for our unique and exciting experiences at ICE, and this year won’t be any different. In saying that, our stand will be focused on a futuristic theme, and we look forward to meeting everyone at our stand to share in the experience!
Do you expect to see many people at your stand at ICE? What is it about Endorphina, do you think, that will attract people to you at this event?
Endorphina is a globally recognised brand and an industry-leading slot games provider, so there is a lot of interest in seeing our new offerings and our market approach for the upcoming year. Furthermore, our unique stand design will attract a lot of attention this year, so we encourage all participants to stop by and find out more about Endorphina’s distinctive games and strategic outlook.
Suppose some attendee of ICE hasn’t heard of Endorphina before (hardly believable, but okay); how do you plan on attracting them to your stand? If you had to describe Endorphina to them in 3 words, what would those words be?
Endorphina is well-known for providing unique stand experiences, and this year at ICE is no exception. Despite our strong brand awareness and marketing drive to tactics, we will have an exceptional team representing Endorphina at ICE, with all the latest industry insights, trends, and outlooks to discuss with partners and participants. Our company has reached several milestones recently, such as being on the market for over a decade.
We are indeed very proud of our growth and geographic expansion and our plans in this regard, both present and future. Also, I cannot overemphasise that Endorphina produces extremely high-quality slots, with a strong focus on player preference and a continued appreciation of classic slots. With our global outlook and fully MGA-licensed, we continuously expand our market reach. In three words, I’d describe Endorphina as exciting, reliable, fun!
If a player came to you and asked why they should pick Endorphina in the lineup of numerous great game developers, what would you say? What makes you stand out?
I think there are several key differentiators for us in the marketplace. We’ve placed ourselves as an incredibly reliable partner in the industry. Our brand and partnerships can attest to our level of dependability and engagement. What makes our games so different is that our slots are classic.
We provide our players with straight slot games, which are easy, simple, and reliable while keeping players engaged with volatility adapted to all preferences. We provide a full range of themes that will address all player needs. Additionally, we have innovative designs, reliable mathematics, an incredibly experienced development team, to mention but a few.
Being a CMO of such a great company comes with a lot of responsibilities. What would you say is the most challenging aspect of this role and what has been most challenging in the past two years?
Being CMO of a company such as Endorphina is undoubtedly a privilege and an exceptional experience. Our marketing team has grand aspirations and a drive to achieve both near-term and long-term marketing success in the iGaming industry. Endorphina’s goal is to differentiate ourselves in this rapidly growing marketplace and ensure that our team drives successful outcomes through innovative campaigns and new market approaches. With that in mind, we challenge ourselves to develop best-in-class client journeys that drive growth and long-standing foster partnerships that achieve mutual success.
