For those of you who aren’t already familiar with the terminology - white label casino sites are slightly different from standalone or independently built online casino sites that have bespoke backend technology solutions.
They are effectively controlled by a much larger platform provider that is a custom building and managing multiple online casinos than a brand with a bespoke team building their platform.
Why Register at White Label Casino Sites?
There are a number of benefits to this, the first being that the company that provides the technical platform that the brand sits upon is a specialist in their field - games and product development.
They have big teams of developers who work on improving the technical stack that the casino brand offers to customers, and their sole purpose is focused on features and functionality that drives better player experiences.
It means that the casino operator has just one job to take care of and focus their efforts, resources, and budgets on - that being to build and maintain the brand identity of the casino, to manage customer service and relations from finance and legal and to handle the marketing aspects of working with partners that send out offers and build lead generation strategies to bring new customers to their brand.
It’s the other companies’ responsibility to ensure it’s a safe space for players to enjoy their games and play responsibly, to deliver tools that help monitor and manage customers' gameplay and to ensure only regulated and reputable payment methods are implemented into the cashier to safeguard customer information online.
This separation of company focus can help to elevate customer experiences.
But, before you decide to engage with a white label casino brand, here are 5 things you can quickly check before engaging at a new casino site:
Licensing
First things first, make sure that you are depositing money on a website that is safe, secure and promotes fair gaming practices. This is where the casino and platform providers licensing information comes in. You will usually find information on the license of the brand on the footer of their website in the small print section or in the site terms and conditions. This accreditation will tell you that they are legally allowed to operate.
You may want to check the specific license jurisdictions as well to ensure you are able to play and deposit in the region you are domiciled in. If you are concerned about the jurisdiction, research the specific license they hold on review sites on Google, so you know it’s ok to play in your region.
Platform and Games Provider Reputation
You will also find the platform that supports the online casino, as well as their game provider partners on the footer of the site. Those of you who have visited a fair few casino sites will potentially start to recognise the names of platforms and game providers.
More often than not, players tend to have a favorite software provider or game that they enjoy playing and so might also look out for sites that offer those games.
Customer Support and Service Reviews
Of course, customer service is a key factor when you are depositing on a casino site you aren’t already familiar with. Check out the level of service they offer. In the first instance, a good brand will have a detailed FAQ section or knowledge hub where you can find answers to the most common queries.
You should then also find out how to contact them. It has become more sophisticated as time has passed, and on some brands, you can reach out via social media, email, contact forms, phone and more.
Offers and Promotions
It could be that you recognise some of the offers available on a site if you happen to be a member of another site operating on the same platform provider network.
Make sure you pay special attention to the welcome offer and the wagering requirements attached to it. Then head over to the promotions page and see what they have in the way of staple retention offers such as tournaments, cash back if you use certain payment methods, refer A friend schemes and more.
Loyalty schemes can also be a big driver if you spend a bit of time on online casinos, so you are rewarded for your play.
Brand Reputation on Review Sites
We all like an objective opinion on a product or service before we engage with a new brand; that’s why you may want to visit a couple of third-party independent review sites, just like the AskGamblers site and forum, to see what others think.
It will be instantly clear in some instances, as they may offer a star rating similar to what you would find on the likes of Google My Business or Facebook. In others, they may also allow user-generated content where the player can post a more in-depth analysis of their experience on the site. You can also speak to some of your friends and see if there are any that they would specifically recommend that you try.
These were five crucial things to check before registering at a white label casino. If you are contemplating depositing on a new casino site that might be a white-label provider on a bigger network platform it’s important to do your research first and understand what the brand is offering and whether this benefits what you’re looking to enjoy. In addition, it's essential to understand why there may be a difference in the format and processes that brands offer on larger platforms vs custom-built casino brands you might already be more used to.
