Rank Group is a gaming corporation responsible for some of the largest casinos in the United Kingdom. Its online operations have become some of the most prominent sites for online casino players. Each casino owned by Rank Group has its own distinctive look and feel. Each uses IGT games that can be found in real land-based properties, as well as several strictly virtual platforms like CryptoLogic, Electracade, and Blueprint Gaming. Because of the group's Alderney license, it cannot offer games to US players.
Type of Casinos
Each casino within Rank Group specializes in delivering an instant-play gaming experience through Adobe Flash software. The group offers plenty of video slots and classic slot titles to appease every kind of slot player, from branded bonus favorites to obscure three-reel games. Additionally, Rank Group casinos provide countless virtual table games and other specialties.
Those who like the thrill of playing with a live dealer can do so in any Rank Group casino. The live section at each site contains several blackjack, baccarat, and roulette tables running almost all day. And unlike in a real casino, every game is accommodating to all types of players.
Rank Group has done its best to emulate a real casino environment on its sites. As such, each casino has its own dedicated team of specialists to provide a smooth experience. This means that customer support, verification, and cashier functions are separate at each Rank Group property. This ensures that there are always employees to answer questions or solve problems at any hour of any day.
Rank Group casinos focus more on the overall player experience than they do on bonuses. However, all new players at each site within the group qualify for a welcome bonus. This consists of a match bonus on a player's first deposit with a fairly low wagering requirement. By keeping its bonuses simple and user-friendly, Rank Group is able to spend more time focused on prompt support and quick withdrawals.
Rank Group casino properties are atypical in terms of marketing. Most players are drawn to them through plain old advertising done through TV and radio in the UK, or simply through the group's well-known land-based casino names. However, online affiliates also play a key part in referring players to the group's sites.
Only major affiliates have the ability to get involved with Rank Group. No standard affiliate program is offered directly through its websites.