A few years ago, social gaming was all the rage. It all started with Facebook games like the FarmVille series and Zynga Poker, which drew in millions of players around the world. Then the online casino world started to take notice. Caesars Entertainment, for instance, created free versions of many of their most popular games for players to enjoy with their Facebook friends. Other companies followed suit.
But, despite months of hype, only a handful of companies actually launched a real money Facebook casino. The era of “social casino gaming” never began. Only one question remains: why not?
When you register at Facebook or any other social media site, you have to agree to a massive set of terms and conditions. If you’re like most people, you probably just hit the “Agree” checkmark and call it a day.
But it’s these terms and conditions that make it extremely difficult for online gaming companies to spread their presence to the world of social networking.
The main issue is that these sites have a global presence. As such, Facebook and other social media companies must continually check the laws around the world and regularly ensure that they are in compliance with all of them.
It’s no secret that gambling is a complicated legal matter around the world.
It’s no secret that gambling is a complicated legal matter. Some countries, like the UK and Spain, are focused on providing their players with fully regulated gaming services. Others have a more relaxed approach, and still others prohibit gambling altogether.
As a result, only Gamesys and a handful of other developers were able to create real money gaming apps through social media for UK players only. By focusing on just one country, the vendors were able to stay in compliance with Facebook terms. However, this limited approach ultimately stopped social gaming from growing.
Underwhelming market performance
Regulations may have prevented social gaming from catching on around the world. Still, casinos were certainly expecting more players to participate when social gaming services did launch in select regions. As it turns out, the demand just didn’t meet the hype.
There may be a few reasons for this. For one thing, most players are perfectly content with their “normal” online casinos. It’s pretty common for players to like a casino’s Facebook page or follow them on Twitter, but most players just aren’t interested in sharing their online gambling adventures with their friends or followers.
As it turns out, the demand just didn’t meet the hype.
Casinos may have simply miscalculated the demand from social media users as well. Ultimately, many of the people who enjoy free slots and other gaming apps through Facebook may not actually be interested in gambling for real money.
You just never know!
The world of online gambling is always changing, and more often than not, innovations happen when we least expect them. Social gaming might not have taken off, but the success of mobile gaming and multiplayer slots proves that the right changes can have a lasting impact.