22 years of working in the industry, analysing betting markets, talking sports and betting non-stop and learning something new about it all every day.
“If you can’t give yourself at least three good reasons why something is a good bet before placing it, then don’t place it.”
James's Stats
These are James’s numbers across the website, but who’s counting? We are.
Posts by James
Check out James's latest news articles across multiple categories, blog posts, reviews, and more.
- News Articles
- Blog Posts
- Betting Tips
- Sportsbook Reviews
This week’s end-of-season snooker event brings an elite 16-man field to Leicester to be crowned Cha…
Fans of rugby union will be delighted to know that the Nations Championship returns this weekend wi…
The FA Cup proper starts this weekend, and though we’ll have to wait a few more months until the bi…
The official shortlist for the BBC Sports Personality of the Year has yet to be released, but the l…
To those living in the UK, Strictly Come Dancing, or just 'Strictly' among its many fans, has been…
A player prop market (short for player proposition) is a market that is only concerned with the per…
The World Snooker Championship brings with it two weeks of gripping, gruelling and attritional snoo…
If you’ve ever wondered how bookies work, how they set their odds and why bookmaking has been such…
Real Madrid secured a priceless win at Barcelona last week, but it won’t count for much if they don…
Second (Arsenal) plays fourth (Liverpool) in what has been a classic Premier League match over the…
One of the most-watched games in world football will take place on Saturday night as the two Milans…
We’re reaching the crucial stages of the competition, and this week’s big matches include Mancheste…
Q&A with James Pacheco
How do you hold yourself accountable when giving tips you know that some readers will follow?
Since day one of tipping on websites, I’ve followed a golden rule: every tip I provide is something I’ll back myself. It doesn’t have to be for much; it could be for just 2 Euros, but I always make sure I do. It doesn’t seem right to tip if I’m not prepared to put money on it myself, and my rule means I always go the extra mile to find only the best bets to tip.
What’s the best advice for anyone looking to win on sports betting in the long run?
Have a plan and stick to it. Decide in advance which sports and events you’re going to bet on, give yourself a strict budget for each one, focus on fewer events but put more time and effort into each one and learn how to make the best use of bonuses. As Benjamin Franklin once said: by failing to prepare, you are preparing to fail.
What do you try to achieve with the writing you do for AskGamblers?
I try to give readers an informed, unbiased and detailed picture of a sports betting market or event by trying to make it sound fun and worth watching, while providing readers with the necessary tools and knowledge to go on and place a bet if they wish, either via a tip or stats that suggest something might happen.
What type of bets do you hate to love?
Football Bet Builders. They’re a load of fun, which is why I can see that they’re so popular, but they don’t tend to provide good returns in the long run.
Meet James's Peers
Let us introduce you to our team of experts. To learn more about the principles we adhere to every step of the way, please read our Editorial Guidelines.
Senior Content Specialist
