Sportingbet Sportsbook

Editor’s View

Sportingbet is a UK-facing bookmaker that I have used for many years and that I am happy to recommend to other bettors. The site offers a wide range of sports to bet on, regularly updates its sports betting features to keep up with market trends, and offers a selection of personalised bonuses and promotions.

Of course, no site is perfect, and it could improve in certain areas, most notably its payment options, but these issues are easily overlooked when factored into the wider betting experience. Let’s take a closer look in this Sportingbet review. 

General Information and Safety Details About Sportingbet 

Sportingbet is one of the most established names in the UK betting industry, with the original bookmakers being founded in 1997. It was one of the earliest adopters of online betting and has a strong and well-established reputation among bettors.

The company is now owned and operated by Entain and LC International and is fully licensed and regulated by the United Kingdom Gambling Commission.

The UKGC is one of the most stringent and respected regulators in the industry, signalling to bettors that they are in safe hands with Sportingbet.

Sportingbet Payments and Withdrawals 

Due to its UKGC-licensed status, Sportingbet can only offer fiat payment methods. You can deposit using Visa/Mastercard, PayPal, Paysafecard, and through your bank. This is a fairly limited selection compared to other top online sportsbooks.

However, it does make up for this by being very budget-friendly. The minimum deposit is £5 for all methods, except for PayPal, where the minimum is £10. It also offers fast withdrawals, with the same limits.

Sportingbet’s Best Offers

The Sportingbet sign-up bonus offer varies per customer, with the site using personalised promotions and bonuses depending on what kind of sports betting experience you want to have. The site will then regularly update these bonuses, and you can check your bonus history and upcoming bonuses on the promotions page.

Betting Features Available at Sportingbet

Like most top UK bookmakers, Sportingbet offers a great selection of sports betting features, with the site doing a great job of keeping up to date with emerging trends and demands.

• In-play betting: Sportingbet has long been established as a pioneer in the UK betting scene and offers one of the most dependable in-play betting services on the market. My experiences with the site have always been extremely positive, with it offering competitive odds and fast updates.
• Live streaming: Live streaming is another area where Sportingbet competes with the best online sports betting sites. It has a dedicated live-streams page where you will find all upcoming events. While it is not able to cover top European football leagues, you will find live streams of games from countries like the Czech Republic and Austria, as well as coverage of international friendlies and other competitions.
• Odds boosts: Sportingbet runs regular odds boosts for selected events. In some instances, these may have maximum betting stakes, depending on how generous the odds boost is.
• Cash-out: Sportingbet offers regular cash-out options on bets. My experience with these has been fairly standard, with the site offering similar to other UK bookmakers in terms of value.
• Build a Bet +: The Sportingbet bet builder, Build a Bet+, has one of the better user interfaces of any UK-facing bet builder feature. It allows you to easily flick between different markets. However, it is mostly restricted to football bets, which is something I would like to see it expand in the future.
• Best Odds Guaranteed: Best Odds Guaranteed is a feature exclusive to horse racing that ensures, if the odds improve before the race, your bet will automatically adjust to feature them.

Most Popular Sports at Sportingbet

As a UK-facing site, it is not a shock to find football dominating the sportsbook at Sportingbet. The site offers extensive coverage of the English football pyramid, as well as of European leagues and international competitions.

Of course, horse racing is also heavily featured, with races from the UK, Ireland, the US, South Africa, and other countries being available to bet on daily. There are also competitive markets for popular sports like tennis and boxing.

One area where Sportingbet could improve is its esports selection, with the site offering fewer markets than many of its competitors. That said, there are still some good odds available for games like Counter-Strike 2, EA FC, and League of Legends.

Sportingbet Customer Service and User Experience

For the most part, Sportingbet offers a very positive customer experience. While some aspects of the site’s navigation feel slightly dated, everything still runs smoothly, and it is straightforward enough to find all of the information you need.

Registering for a Sportingbet account takes a matter of minutes, with the KYC process being quickly conducted using third-party checks. If any of these fail, you will need to verify your identity and proof of address before moving ahead.

The Sportingbet app can be downloaded for free from both the Google Play Store and App Store. My experiences with the app on my iPhone were extremely positive, with Face ID and Apple Pay options being available to add extra convenience and security.

The support team are available 24/7 via the customer-support service. For this Sportingbet review, I reached out with an enquiry about withdrawals, and they were quick to respond and to point me in the direction of further information on the site.

Sportingbet’s Commitment to Responsible Gambling

As a UKGC site, Sportingbet maintains a very high standard of responsible gambling support. Customers have the option to set limits for spending and play during the registration process, and can alter these at any time on their Sportingbet account page. 

There are also self-exclusion options available, as well as links to other support networks and tools.