
Fruity King Sportsbook
- Easy sign-up process
- Great selection of betting features
- Competitive football markets and odds
- 24/7 customer support
- Withdrawal fees
- Some website navigation issues
Editor’s View
When you first visit Fruity King, it would be easy to think it is a site dedicated to online casino action, but you would be wrong. Once you have registered for an account, you will find a competitive selection of sports to bet on, with the football odds and future markets being particularly impressive. The operator also serves up a good mix of different sports betting features, including an excellent bet builder. However, it does stumble in a few areas, with the website being quite laggy when you are not using a full screen, and withdrawal fees leaving a bit of a sour taste. We will unpack all of this and more in the following Fruity King review.
General Information and Safety Details About Fruity King
Fruity King has been in business in the UK since 2014 and is owned and operated by ProgressPlay. ProgressPlay is a well-respected operator that runs other popular sportsbooks and casinos, including Betrino and PriveWin.
FruityKing is licensed by the United Kingdom Gambling Commission (UKGC) and the Malta Gaming Authority (MGA), ensuring it is a safe and secure platform that can be accessed in a range of territories.
Fruity King Payments and Withdrawals
For most users, their biggest problem at Fruity King is going to be with the deposit and withdrawal situation. While the site offers plenty of flexibility in terms of payment methods, allowing punters to deposit and withdraw using methods like Visa/Mastercard, PayPal, PayviaPhone, Pay by Bank, Paysafecard, Skrill, Neosurf, Neteller, and Payz. The minimum deposit amount is £10.
However, what might not sit well with punters is that withdrawals are subject to a transaction fee of 1% up to £3. While this might not be a huge amount, it is still not common for operators in the UK to have these charges in place and may encourage users to look elsewhere.
Betting Features Available at Fruity King
Fruity King keeps the good times rolling with a selection of useful bonus features. The following are all available.
- In-play betting: When you head over to the Fruity King sportsbook, you are immediately greeted by its in-play betting page. The site provides extensive live coverage of events, using dynamic visuals and text commentary to help bring the action to life.
- Live streams: Fruity King offers a small selection of live streams. You can find coverage of smaller events in sports like tennis and table tennis, but the lack of horse racing options might frustrate some punters.
- Cash out: The Fruity King cash-out option allows bettors to leave a bet early, depending on how it is playing out. In some instances, you might be able to redeem some of your stake on a losing bet, whereas in others, you can take some of your potential winnings if the bet is going your way.
- Bet Builder: The Fruity King Bet Builder provides bettors with the chance to create their own multi-bets. For example, in a football market, punters can create a bet that uses different markets, such as first goalscorer, result, half-time result, and others.
Most Popular Sports at Fruity King
Football is by far the most popular sport to bet on at Fruity King, with the operator providing over 800 markets to bet on during this Fruity King review. It is worth noting that it was outside of the main football season, so you can almost certainly double that number.
Tennis was also extremely popular, with over 400 markets available, and the site offered big prices on upcoming tournaments, such as Wimbledon. In fact, we were generally impressed with a lot of the operator’s early outright markets, with the site providing some tempting bonuses for customers.
Fruity King Customer Service and User Experience
The customer experience at Fruity King is, for the most part, good, but there are definitely some areas where the operator could improve.
The biggest positive is how easy it is to open a Fruity King account. You will need to provide your email address, phone number, address, name, and a selected password. Your account will be open in a matter of minutes, and you can then make your deposit and begin betting.
On a less positive note, the site does not particularly optimise well when shifting window sizes on your desktop device or switching to a smaller screen. Menu loading times appeared to significantly slow down, and there were some issues with finding information.
The Fruity King customer support is on hand 24/7, and the site has a dedicated help centre where you can find a selection of frequently asked questions. We found the information here to be useful. The customer support does use a bot to begin with, but you can chat to an agent fairly quickly if you request it.
Fruity King’s Best Offers
New customers can claim the Fruity King sign-up offer, which provides £30 in free bets when punters bet their first £10. The site also runs regular limited-time promotions, as well as weekly cashbacks and a healthy selection of horse racing and football-themed bonuses.
Fruity King’s Commitment to Responsible Gambling
As a UKGC-regulated site, Fruity King has a dedicated responsible gambling page that can be accessed from the main site at all times. Punters can impose restrictions and time-outs on their Fruity King account, as well as request self-exclusion. The operator also provides useful links to many third-party resources.