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What's new
Betano Launches Immersive NBA Betting

Betano Launches Immersive NBA Betting

This NBA season has become even more exciting at Betano, Kaizen Gaming’s premier betting provider, as the sportsbook launched an impressive new way to watch and bet on NBA matches.

Thanks to the implementation of 3D rendering software and AI technologies, bettors at Betano are now able to fully immerse themselves in NBA matches. The software was developed in partnership with Sportsradar, one of the leading companies in the betting industry, and a major data partner of various international sports organizations.

Betting Meets Video Games

Compared to playing a video game, this new software provides real-time visualisation of the action at basketball games, allowing Betano’s customers to get personalized streams and select from different viewing angles.

You’ll get to experience NBA matches like never before, getting up close and personal to your favourite NBA stars for each dunk, alley-up, and a 3-pointer they score.

When talking about this innovation in NBA betting, George Kourakos, director of gaming innovation at Kaizen Gaming, said:

The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences.

Delivering Innovations in NBA Betting

Kourakos added that the company will continue to deliver innovations in the sports betting field, all the while providing their players with a safe, responsible, and exciting way to enjoy sports.

Betano’s partner Sportradar was already famous for its virtual NBA technology which allowed bookmakers to run thousands of games a day, all powered by actual league data for that authentic, properly simulated experience.

The new immersive technology is a logical step further and it’ll be interesting to see how the betting community reacts, as well as whether more bookmakers will end up implementing similar technology to stay competitive.

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