William Hill UK Sportsbook

Editor’s View

William Hill is a brand that British bettors will need no introduction to. It has been at the top of the British betting industry for a long time, and there are plenty of good reasons for this. The site offers a top-quality sports betting experience that combines competitive odds, excellent in-play options, and modern sports betting features.

 In this William Hill review, we are going to break down each aspect of the site in more detail and offer our honest opinions. 

General Information and Safety Details About William Hill 

As we touched on in the introduction to this William Hill review, the operator has been in business for decades. The company opened its first shops in 1934 and has remained a staple of the British betting scene ever since. 

Its mobile sportsbook has been active since the early 2000s, being one of the early adopters of online sports betting technology. It is licensed and regulated by the United Kingdom Gambling Commission (UKGC) and is part of Evoke, which is the parent company for several major brands, including 888. 

William Hill Payments and Withdrawals 

William Hill is one of the most flexible operators in the UK when it comes to payments. You can deposit and withdraw a £5 minimum with a number of methods, including Visa/Mastercard, PayPal, Paysafecard, and Instant Bank Transfer. If you are a mobile user, you can also deposit with Apple Pay or Google Pay, depending on your device. 

One of William Hill's biggest selling points is that the site processes withdrawals extremely quickly. In many instances, my withdrawals from the site have appeared in my bank account in a matter of minutes when using methods like Visa/Mastercard or Apple Pay. 

Of course, as a UKGC site, William Hill does not accept deposits from players using credit cards. The maximum deposit varies per method but sits around £1,000 with most. 

Betting Features Available at William Hill

Another area where William Hill performs well is its betting features, with the site embracing most modern trends to enhance its customers’ experience. 

In-play betting: William Hill has an excellent in-play betting page where you will find competitive live odds for major events worldwide. The Premier League live odds are a particular stand-out, with the operator regularly running price boosts. 

Live streams: If you want to watch the action unfold in real-time, the live streams selection at William Hill is the place to be. The site is a go-to for horse racing in the UK. You will find excellent live coverage of the year’s major races, including the Cheltenham Gold Cup and the Grand National. 

Cash out: The William Hill cash out option allows you to exit a bet early, depending on its circumstances. In our experience, the cash-out feature is not as readily available as it is at some rival UK betting sites, with William Hill often holding out a while longer. 

Bet boosts: The bet boost feature at William Hill will offer increased odds on bets of a certain size or for upcoming events. 

Best price guaranteed: The Best Price Guaranteed feature is available for football and horse racing at William Hill. This ensures that, if the price gets better before the start of the event, your odds will match them on your betting slip. 

#YourOdds: One of our favourite features at William Hill is #YourOdds. This allows punters to reach out to the bookie and request odds for events that the site does not cover. Of course, this is within reason, so do not go asking for odds on the time your post is going to be delivered. 

Bet Builder: William Hill also offers a Bet Builder that allows customers to mix and match markets from different events to build their own accas. 

Early Payout: The William Hill 2 Up Early Payout feature sees games in select football leagues pay out early if their selection takes a two-goal lead. 

Most Popular Sports at William Hill

Unsurprisingly, as a UK-facing site, football is the most popular sport among bettors at William Hill. The operator offers some of the best odds in the UK for the Premier League and Champions League, and is also a go-to of mine for pre-season outright markets. If you are a fan of EFL and non-league betting, then you will find excellent value here. 

Overall, there are 34 sports available to bet on at William Hill, as well as a subcategory full of esports events. 

William Hill Customer Service and User Experience

The overall customer experience at William Hill is positive. The site is nicely designed, and signing up for a William Hill account takes a matter of minutes. The operator completes its KYC and identity check quickly, and it puts customer safety as its top priority. 

The William Hill app can be downloaded for free on the App Store and Google Play Store. It is nicely designed and does an excellent job of bringing the desktop experience into the palm of your hand. We also found the live-streaming capabilities and in-play betting options on the app to be top-quality. 

The site offers customer support 24/7 through its live chat function. This can be a little frustrating to use at times, with the site's chatbot being difficult to get past. However, when you do reach the support team, they are extremely helpful. 

Before you can contact the support team, you will need some of your William Hill account details. 

William Hill’s Best Offers

Along with the huge selection of sports betting features mentioned earlier in this William Hill review, the site also offers a good range of promotions and bonuses. If you are a new customer, you can claim the William Hill sign-up offer worth £30 in free bets when you bet £10.

Alongside this, the site runs a free-to-play predictions competition, as well as weekly price boosts and free bets bonuses. 

William Hill’s Commitment to Responsible Gambling

As a UKGC-regulated site, William Hill is able to offer a wide range of responsible gambling tools and resources. You can access your safer gambling hut from your William Hill account page. Here, you can see your current profit/loss record, the time you have spent playing, and more. You can self-exclude for a period of time, set limits on your account, and more.