The UK betting powerhouse Betfred will be the official sponsor of the World Matchplay Darts until the end of the current decade.
Professional Darts Corporation (PDC) has extended their agreement with Betfred for another five years, meaning that the betting site will be sponsoring the tournament until 2030. On top of that, they announced bigger prize pools for the 2026 men’s and women’s tournaments.
The Long-Term Partnership
Darts fans are well familiar with the Betfred brand. The bookie has been the PDC partner since 2019. Three years later, the sponsorship got an extension, and the latest extension has been the longest and the potentially most lucrative one.
Prize pool for the 2026 edition of the Betfred World Matchplay will reach a massive £1 million, with the whopping £225,000 prize going to the winner of the tournament. Betfred Women’s World Matchplay prize pool is also getting a bump and will be £40,000.
Matt Porter, the PDC chief executive, commented on this continuation of the sponsorship:
Betfred have become synonymous with the World Matchplay since joining us as title sponsor in 2019, and it’s wonderful that they’ve extended that support for a further five years.
Porter commended Betfred's backing of the Betfred Women’s World Matchplay and expressed excitement about the prize pool for both tournaments getting a significant increase next year.
Highlight of the Darts Season
Many agree that the World Matchplay is the event you want to be at if you have even a passing interest in darts.
Betfred boss Fred Done highlighted the importance of the tournament in the official statement:
“The Betfred World Matchplay is one of the highlights of the year – I love the seaside party atmosphere coupled with top quality sport. [...] The quality of the field has never been stronger, and we can only see these tournaments continuing to grow in the coming years.”
This year’s edition of the World Matchplay Darts had attracted the attention of darts fans well before it started, following an excellent 2024 edition. In fact, the tickets for the tournament sold out in record time, surprising even the organisers.
If you’re up for some darts betting action, the World Matchplay Darts runs until this Sunday, 27 July.
