UFC announced that bet365 is now its official betting partner, taking over from DraftKings as the main provider of odds for MMA events. The deal will give bet365 an opportunity to provide an immersive betting experience to bettors for more than 40 MMA events in 2026.
What the Partnership Brings to bet365
The operator will be integrated into all betting and advertising activities related to the events that UFC organises, both pre-event and live. The exposure bet365 will gain from these fights, including on-screen live odds, should allow the operator to reach more bettors and establish itself as a leading UFC sportsbook.
MMA is one of the most-wagered-on sports with a huge fan base, and now, a whole new scene where bet365 can attract new users to its platform and provide them with an immersive betting experience.
Trip Stoddard, head of development at bet365, talked about the partnership:
This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable.
“UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight,” Stoddard concluded.
Millions of Fans and Bettors in for a New Betting Experience
Bettors should benefit from this integration through live updates and targeted advertising, which will give them opportunities to grab lucrative offers and good odds. With broadcasting rights also changing hands, fans are definitely looking ahead to a new UFC experience.
Nicholas Smith, Senior Vice President of Global Partnerships at UFC owner TKO, commented on the deal: “bet365 brings scale, credibility, and innovation to the sports betting space, and we’re thrilled to continue to develop this long-term partnership at such a momentous time for UFC.”
Bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time. - pull
This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision,” Smith added.
