To Play Affiliates is a casino affiliate program that promotes Lucky247 Casino. This online gaming brand was created in 2012 and provides players with the full line of Microgaming slots and casino games. These are provided through the Quickfire platform, which is compatible with both home computers and mobiles. Like all Microgaming brands, To Play Affiliates does not promote its services to players in the US. To Play Affiliates is under the jurisdiction of Malta.
All partners of To Play Affiliates are enrolled in a tiered revenue sharing plan by default. Under this program, To Play Affiliates pays lifetime commissions based on the net revenue that affiliate generates. This is calculated as referred players’ gross gaming revenue less any jackpot contributions, bonuses, and fraudulent transactions. The exact commission percentage is based on how much net revenue the affiliate brings in within a month.
Except in the case of fraud, To Play Affiliates will zero out any negative balances at the end of each month (i.e. no negative carryover). This ensures that all affiliates can count on steady income from month to month. Additionally, since To Play Affiliates only promotes a single brand, there is no bundling of earnings.
To Play Affiliates is open to negotiating a CPA (cost-per-acquisition) scheme, where affiliates earn a one-time payment rather than lifetime commissions for each qualifying depositing player. The exact terms are negotiated on a case-by-case basis, and not all affiliates who request enrollment in a CPA plan will be approved.
Partners of To Play Affiliates can increase their income with the program’s sub-affiliation scheme. Under this plan, the affiliate is paid a flat fee equal to a fixed percentage of all direct sub-affiliate earnings.
To Play Affiliates consistently processes affiliate payments within the first 10 days of each month, but in most cases all commissions are paid in just 7 days. No admin fee is charged to these commissions that are not already considered in the net revenue calculation. The minimum payment threshold is only €100 for all cashout methods. Affiliates who don’t meet this level within a month will have their earnings rolled over.
Affiliates can opt to receive their payments via several different methods, including Neteller, Skrill, Entropay, PayPal, and directly to a Lucky247 Casino player account. Payments are made in euros unless otherwise requested and authorized by a To Play Affiliates manager.
To Play Affiliates is powered by NetRefer, a leading affiliate platform. This software enables affiliates to get up-to-date information on all aspects of their business, from player activity to commissions. NetRefer offers customisable reporting features and integrated media content to help affiliates be as effective as possible.
- Lifetime commissions through revenue sharing plan
- No negative carryover
- No bundling
- CPA program available on a case-by-case basis
- Sub-affiliation program offers commissions on direct referrals
- Low €100 minimum cashout threshold on commissions
- Diverse range of payout options
- No admin fee charged to commissions
- Powered by robust NetRefer platform
- Cannot be marketed to US players