SB Affiliates, sometimes stylized as Sportingbet Affiliates, is the official casino affiliate program of Sportingbet Casino and some other brands. This primarily Nordic online gaming site provides players with a wide range of NetEnt and Microgaming titles along with an impressive range of sports betting options. The brand cannot be promoted to residents of the US and certain other restricted areas. SB Affiliates is licensed by the government of Malta and was created in 1998.
All partners of SB Affiliates are compensated under a revenue sharing plan. This is a flat percentage plan, unlike the tiered ones found in most other affiliate programs, so an affiliate’s commission rate does not depend on performance. Under this model, SB Affiliates pays its partners once a month based on the net revenue that their players generate through their casino brands, including Sportingbet Casino.
In the event that earnings in a particular month are negative, that balance will be zeroed out at the start of the following month (i.e. no negative carryover). However, earnings within each month are bundled across all SB Affiliates brands, so a negative balance at one brand can offset a positive one at another. Nonetheless, this program does offer genuine lifetime commissions with no potentially predatory clauses.
Sportingbet Affiliates does offer a CPA (cost-per-acquisition) payment model. Affiliates can request to be placed on this plan instead, although enrollment is solely at the discretion of an affiliate manager.
SB Affiliates does not offer any form of a referral program for other affiliates, so its partners cannot earn commissions from sub-affiliates.
SB Affiliates pays all eligible partners once a month, but it may take up to 30 days. Only those who reach the very low €50 payment threshold are paid within the month, assuming they choose the default Skrill payment method. Those who prefer or require a bank wire transfer must meet the much higher €500 withdrawal threshold before they will be paid.
No admin fees are deducted from commission payments. However, affiliates should be mindful that all payments are issued in euros only. Those who use a different currency in their day-to-day lives will need to pay any applicable conversion costs charged by Skrill or their bank of choice.
SB Affiliates is powered by Income Access, one of the most robust affiliate platforms in the market. It provides partners with a high level of insight into their business, with custom reports available for virtually any statistic. Affiliates also benefit from streamlined commission payments and easy-to-access creatives.
- No negative carryover
- Genuine lifetime commissions
- CPA model available upon request and approval
- Very low €50 minimum withdrawal threshold for Skrill payments
- No admin fees deducted from commissions
- Powered by Income Access
- Brand not marketable to residents of the US and some other regions
- Earnings are bundled
- No sub-affiliation scheme
- High €500 withdrawal threshold for bank wire transfers