- Promotes a wide range of casino products for European markets
- No negative carryover
- No bundling
- CPA plans can be negotiated for qualified affiliates
- 2-tier sub-affiliation plan offers additional income
- Payments can be made through several methods and in 3 currencies
- No admin fees taken from commissions
- Powered by full-featured Omarsys software
- Not marketable to players in the US and other restricted areas
Cherry Affiliates is an online casino marketing group that promotes a number of European-facing casinos, including SpilleAutomater, EuroSlots Casino, and EuroLotto Casino. This casino affiliate program focuses on providing a variety of leading slots and casino games from Microgaming, NetEnt, Amaya, and more. The group does not accept players who reside in the US and other restricted regions. Cherry Affiliates is licensed by the government of Malta.
The majority of members of Cherry Affiliates are under a conventional revenue sharing plan. With this structure, affiliates earn commissions based on the amount of net revenue that their referred players bring into any of Cherry Affiliates’ brands. Commission percentages increase along tiers based on how much net revenue an affiliate generates. Higher revenues mean a greater commission percentage.
Affiliates who are under the revenue sharing plan do not have to worry about months where players have a net win. In these situations, the balance at the beginning of the next month will be reset to zero (i.e. no negative carryover). Each casino brand is tracked separately as well, so there is no bundling.
Cherry Affiliates also offers affiliates a CPA (cost-per-acquisition) option, although approval and terms depend on a number of different factors. Exact contract specifications will also vary. Affiliates who are interested in CPA should contact a Cherry Affiliates manager to begin the process.
Cherry Affiliates partners can increase their earnings through a sub-affiliation scheme. It works as a conventional 2-tier program. Current partners refer others to Cherry Affiliates and earn a fee equal to a flat percentage of all direct sub-affiliates’ earnings.
Cherry Affiliates consistently pays all qualifying affiliates within 10 days of the end of each month. The required earnings threshold to receive a payment is only €/$/£50, which is low enough to ensure that most affiliates can count on consistent income. No admin fee is deducted from these commissions, and affiliates who don’t reach the required level will simply have their earnings transferred to the next month.
Cherry Affiliates is offers three different payment solutions: Instant Bank, Neteller, and Skrill. They are also willing to pay in UK pounds sterling, euros, or US dollars, so residents of virtually any country can participate in the program.
Cherry Affiliates uses the Omarsys platform for all its affiliate activity. Although it is not as common as some other software solutions, Omarsys offers a comprehensive set of features that help affiliates make decisions about ad placement and website development. These include custom reports, live tracking, and integrated marketing materials.