- Promotes one of the largest and most acclaimed online gaming brands
- Fairly low €100 (or currency equivalent) minimum payout threshold
- No admin fees
- Exceptional range of supported currencies
- Minimum activity clause can result in account closure
- Negative carryover
- Earnings are bundled
- No sub-affiliation scheme
- No direct e-wallet withdrawals allowed
Bet365 Partners is the casino affiliate program responsible for the Bet365 group, one of the largest and most popular online casino brands in the world. It includes both the flagship Bet365 Casino as well as the newer Vegas Bet365 Casino. Altogether, the brand provides players with leading casino games, sports betting, bingo, poker, and financial betting. Bet365 Partners was founded in 2001 and is governed by the laws of the UK.
Affiliates who join Bet365 Partners receive commissions through a revenue-sharing scheme. Under this plan, the affiliate receives a portion of the net revenue generated from all of their tracked players. Unlike most programs, Bet365 Partners pays on a flat percentage basis. There are no revenue tiers, so commission rates do not vary based on performance.
Unfortunately for affiliates, there are some terms in the contract that limit the profitability of the agreement. Negative earnings are carried over. Additionally, earnings are bundled across all brands within the Bet365 group. These two terms ultimately mean that negative earnings can have a lasting impact on earning potential.
There is also a minimum activity clause. Affiliates are required to bring in at least 5 new players within any 3-month rolling period. Those who do not will likely have their accounts closed, forfeiting all future commissions from already referred players.
This is the only commission plan offered by Bet365 Partners. Those who are interested in alternative payment agreements like CPA and CPL will not find them in this program.
Bet365 Partners does not offer any sort of affiliate referral program. This means that members cannot earn secondary commissions from sub-affiliates.
Bet365 Partners requires that all affiliates have at least 5 active players before they can request a payout. Requests must be made manually on the Bet365 Partners platform and are only approved for those who reach a €100 (or currency equivalent) earnings threshold. Members can invoice Bet365 Partners as soon as the second day of the month, but there are no clear guidelines on when payments are processed. No admin fee is deducted from these commissions.
Bet365 Partners offers an extensive range of currencies for payouts, including some less common currencies; as such, foreign exchange costs are not a concern. The only payout methods available at this time are bank wire transfer, check (USD and GBP only), and payment to a Bet365 Casino account. Those who wish to receive payment via e-wallet or other service can check Bet365 Casino’s banking page to see if their preferred method is available through a player account withdrawal.
Bet365 Partners uses a proprietary software platform. Although it is unique to the brand, it does provide a good range of reporting features that can help affiliates make decisions about their business. These include player activity and commission-related statistics.