AffBlu is the casino affiliate program that promotes Casino Blu, an online casino brand powered by Gamescale, Betsoft, and NextGen Gaming. The brand focuses mostly on slots but does offer both live and virtual table games along with several other casino specialties. It is not marketable to players in the US and a few other restricted regions. AffBlu is licensed under the jurisdiction of Malta.
Commission details
Most members of AffBlu are paid under the company’s revenue sharing plan. This scheme provides partners with commissions based on the net revenue generated from the losses of those affiliates’ tracked players. The exact amount paid to the affiliate depends on performance and whether or not the affiliate is eligible for a promotional rate.
Unfortunately for partners, there is negative carryover in this plan. This means that all balances are carried to the following month regardless of whether or not they are positive or negative. Months where players take a net win can seriously impact future earnings as a result. There is no bundling however since AffBlu only promotes one brand.
AffBlu also offers a CPA (cost-per-acquisition) plan. It pays one-time fees for qualifying players in lieu of revenue-based commissions. In order to qualify, an affiliate must email their manager and request to be enrolled. The affiliate manager can then decide whether or not to approve the affiliate for CPA. Other available plans include hybrid (CPA + revenue share), monthly flat fee, and custom models.
Sub-affiliation
There is no sub-affiliation scheme offered by AffBlu at this time. As such, affiliates cannot earn secondary commissions by referring others to the program.
Payment details
AffBlu pays out all qualifying affiliates within the first 10 to 20 days of each month. The exact amount required to be eligible for a payment will depend on the structure chosen and possibly other factors. Unfortunately this information is not made public; affiliates must inquire with their manager for more details.
All payments can be sent to affiliates via bank wire transfer, Neteller, or Skrill. Affiliates can request which currency they would like to receive payments in, subject to the discretion of the company’s processing department.
Software
AffBlu relies on the Income Access software platform for all affiliate business. This is one of the most advanced third-party solutions currently available. It offers numerous custom reporting features, an at-a-glance dashboard, and various other tools to help track commissions and attract new players to Casino Blu.
Pros
- Wide variety of commission plans available to those who qualify
- No bundling under revenue sharing plan
- Powered by Income Access software
Cons
- Negative carryover in place
- No sub-affiliation scheme available
- No clear guidelines on when commissions are qualified for payouts
