What is a casino affiliate program?

Casino affiliate programs are plans developed by casino operators to promote one or more of their casino brands. Casino affiliate partners earn a commission through these programs for referring customers to a casino.

Who can become an affiliate member?

Absolutely everyone can become a casino affiliate and promote a casino. However, anyone looking to become a casino affiliate should know this role takes a lot of time and effort. Likewise, those who turn the business into success can earn solid profits.

What should you look for when researching a casino affiliate program?

If you are interested in becoming a member of a casino affiliate program, we recommend that you focus on licences, payment details, and advertising tools provided by the operator.

How does the affiliate revenue share model work?

Most programs reward their affiliates with a flat commission for referring visitors to the casino website. In addition to the cost-per-acquisition (CPA) model, affiliates can earn a commission based on the net revenue share generated by players. Hybrid and exclusive deals are also sought-after, allowing partners to hash out the best possible deals.

What are the different types of affiliate programs?

Some affiliate programs also offer so-called sub-affiliation schemes, which allow affiliate partners to earn additional commission through referred affiliate partners who don't work directly with a specific affiliate program.

Why do casinos work with affiliates?

By entering into partnerships with a casino, the casino saves money and resources needed for advertising while simultaneously expanding its marketing reach—a win-win situation for both sides.