Formula 1 and ALT Sports Data have joined forces in pursuit of a better betting experience.
The announcement comes right before the start of the 2025 Formula 1 season, so the atmosphere around this deal is electric. By signing this partnership, ALT Sports Data has been appointed as the Official Betting Data Supplier for F1, meaning better and more accurate odds at online sportsbooks.
The Next Generation of F1 Betting
An area where ALT Sports Data specializes in is real-time predictive analytics. What this means for F1 bettors is accurate and consistent betting odds, but also the opportunities to explore new and exciting betting markets.
Emily Prazer, Chief Commercial Officer at Formula 1, commented on this partnership:
Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.
Perez added that ALT Sports Data is the perfect partner thanks to their expertise, highlighting their deep analytics technology as the driving force behind the next chapter of F1.
Prestige the Fanbase Deserves
Commenting about this partnership, Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, said that the goal is to create even deeper, meaningful connections between Formula 1 and the fanbase.
The audience for F1 races now counts over 750 million people worldwide, so it was imperative that they could also enjoy a top-notch Formula 1 betting experience.
ALT Sports Data has become a household name in the world of racing and action sports. So far, the company has created partnerships with X Games, Athletes Unlimited, Moto America, and World Surf League, among other notable names, with F1 becoming the biggest partner in this roster.
We’ll get to see how it all works very soon, as the F1 2025 season starts on 14 March with the Australian Grand Prix weekend.
