Dukes Affiliates is the casino affiliate program responsible for promoting Casino Dukes, a casino brand that provides games from Saucify and Genii software providers. The site provides a variety of slots and other casino games to players in the UK and around the world. It does prohibit players from the US and a few other regions, however. The affiliate program provides commissions on a revenue sharing basis, subject to an inactivity clause. Dukes Affiliates was created in 2015 and is subject to the laws of the United Kingdom.
Most members of Dukes Affiliates are paid commissions through a traditional revenue sharing plan. Affiliates receive a share of the net revenue that their tracked players generate at Casino Dukes. This net revenue figure is calculated as gross gaming revenue less bonuses, chargebacks, and applicable fees. The amount an affiliate receives as commission is determined by tiers based on total monthly net revenue.
Affiliates should be aware of Dukes Affiliates’ inactivity clause. All new affiliates must bring at least 3 new depositing players to the casino within the first 3 months of their agreement. Those who do not meet this quota may have their accounts permanently closed and all commissions forfeited. After passing this introductory period, an affiliate must still maintain active earnings or risk having their commission percentage dropped to a base level temporarily.
Although this is the primary commission scheme, Dukes Affiliates is open to coordinating other plans for experienced partners. These include CPA (cost-per-acquisition) deals and hybrid plans that combine both CPA and revenue share. All alternative plans must be approved by an affiliate manager.
Partners of Dukes Affiliates can refer others to the program and be compensated through a 2-tier scheme. This referral plan pays affiliates a monthly fee equal to a flat percentage of their sub-affiliates’ commissions.
Dukes Affiliates consistently pays all qualifying affiliates within 7 days of the start of each month. Affiliates only have to accrue €/£/$100 to be eligible for payment. Those who do not reach this threshold can rest assured that their earnings will transfer over to future months until the requirement is met. No admin fees are taken from commission payments.
Members of Dukes Affiliates can elect to receive their commissions via numerous methods, including Neteller, Skrill, ACH, bank wire transfer, and check. They offer payments in euros, British pounds sterling, and US dollars. Affiliates can opt to receive payment in bitcoin as well.
Dukes Affiliates relies upon a proprietary software solution for monitoring all affiliate activity. Affiliates themselves can log in at any time to review all key aspects of their business, including player logs and commission tracking.
- Brand licensed for UK players
- No negative carryover
- No bundling
- 2-tier sub-affiliation plan available
- Fast payments within a week of the end of each month
- Low €/£/$100 minimum payment threshold
- Wide variety of payment options
- Not marketable to US players
- Inactivity clause can lead to accounts being permanently closed
- Minimum activity requirements to maintain commission levels